I have been on the first page for this KW for a few months, after the new Panda update I got knocked to page 2, #15 and replaced with some of the most ridiculous sites ever....here is a breakdown... 1. Company site 2. Company site 3. EMD with 60 backlinks, not much anchor diversity at all, 5 badly written posts on homepage, no ads anywhere 4. Acai berry site, with a page that has KW (note that acai berry has nothing to do with this niche), blasted with hundreds of shady backlinks (ALN, xrumer, blog comments) using several different anchors, about 25% KW, 25% partial KW, 25% KW bolded 5. Digg.com post from an .insite, 0 backlinks, now this is the strangest one of all. Somebody used yahoo answers to post an answer with their link then bookmarked it on an Indian bookmarking site, then Bookmarked that bookmark on Digg. So maybe money site >> yahoo answers >> bookmark >> bookmark works well now? I don't even see how a digg post with 0 backlinks is anywhere near the top results but let's keep moving. 6. Wordpress.com site, again 5 badly written posts on home page, no ads anywhere, 6 backlinks total! 7. Niche site, very professional looking, about 1k backlinks with diverse anchors, this site should be somewhere in top 3 spots in my opinion 8. Blogspot blog, again 5 terribly spun posts on homepage, no ads anywhere, 1 backlink total 9. RetailmeNot - 200k backlinks, no surprise here really since it's a big authority site 10. Now for the best part, an edublogs (web 2.0) article that I posted 2 weeks ago, it has 26 backlinks from ALN lol My site is #15 after that latest panda update (was bouncing around #3-4 previously), it is 1 year old and has 330 backlinks that are mainly KW1 or KW2 (not much anchor diversity). I noticed a lot of sites on page #1 were using a pretty high ratio of the actual URL as anchor text so my plan is to add a few of those to see if I can get my ranking back. I still can't believe the freaking digg post is #5!! Summary of results: Google is now fond of badly spun web 2.0 posts/sites with very few backlinks and sites with high anchor diversity. I hope they are happy now!