so i have a dotorg and a fellow comp has a dotnet site. but he ranks way better than me with the exact same keyword. from what i gather, we started the website back in april traffic travis says the compeding site has 1 backlink and 4 total backlinks from his entire site whereas i have 7 backlinks. my content is more rich and unique. i am still quite new at this and i know there are tools that i am missing to truely analyze the compeditor. any advice is greatly appreciated .