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Analytics letting us track social signals now :)

Discussion in 'BlackHat Lounge' started by dog-tag, Jun 4, 2012.

  1. dog-tag

    dog-tag BANNED BANNED

    Oct 19, 2010
    Likes Received:
    Just got this from Google.

    I think this new feature will really show you how well you engage with visitors, but not only that,
    Google will now show us what it knows about social signals...

    Test and improve your website with Content Experiments With http://www.google.com/appserve/mkt/7aWO7ZVn6Ni1rJ, site owners can create A/B/N experiments to measure how effectively different versions of a page get visitors to convert. Optimize towards the goals you have already defined in your Google Analytics account to learn which page design and content is most effective. Set up tests in your Google Analytics account under Experiments in the Content section. http://www.google.com/appserve/mkt/m6MpyCJmYkBnH1 http://www.google.com/appserve/mkt/LNwItz5EK3CjbR
    http://www.google.com/appserve/mkt/77pNt8hGR0Vyh7 Learn who's sharing your content with Social Reports Trackbacks You publish new content, we scour the web for pages that link to it, and we build automated reports for you right within Google Analytics http://www.google.com/appserve/mkt/NH63fKxGxTA9fl. Find it under the Social Sources report, and click on Activity Stream. Trackbacks help you learn which content gets shared, and keep track of conversations generated from those sites. http://www.google.com/appserve/mkt/mJjHdOZsccxUQi
    Create custom dashboards with the Easy Dashboard Library Want to quickly build a dashboard for reporting across multiple profiles that is custom tailored to your business? Previously you'd have to learn the API, and decide how to integrate this data with a visualization library. Thanks to thehttp://www.google.com/appserve/mkt/W5KkfEB2tktimF, custom dashboards are now quick and require very little coding. http://www.google.com/appserve/mkt/MUFse2GClmpHoo
    Insights & Case Studies
    Case Study: Nissan, measuring product interest through ecommerce tracking. Google Analytics' http://www.google.com/appserve/mkt/LvIBQ6MOBOdX0V allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non ecommerce activity? By implementing ecommerce tracking Nissan is now able to pass additional information to their Google Analytics account, such as the category, color, and model of car the visitor was interested in. http://www.google.com/appserve/mkt/OBj7jrwHMTUj23 How fast are websites around the world? An overview of Global Site Speed. There are many factors that play a role in overall speed of web pages as experienced by users. The browser, the network connection, the client hardware (processing power), the content of the web page, and the hosting location of the web site relative to the user all impact the speed of an individual page load. Japan, Sweden, & Canada had faster page load times, while India, Egypt, & Kenya were much slower. http://www.google.com/appserve/mkt/5mwmJ461amz0vH What does Next Generation Measurement look like? Amy Chang, our Global Head of Product, shares her thoughts on what's to come for marketers and analysts. Technology is now advancing to help decision makers understand their customers across channels and devices; plus more advanced analysis tools are making massive amounts of data accessible and more actionable. http://www.google.com/appserve/mkt/YCw4RnEBKjwW2E