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Analysing Competition and How To Be 1st spot in G?

Discussion in 'Black Hat SEO' started by N.R.P, May 1, 2013.

  1. N.R.P

    N.R.P Regular Member

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    I'm looking to rank for a keyword (actually, it's a long tail keyword, like "manicure in cardiff") and that keyword has 6.600 searches in G per month (broad match).

    First spot is not optimized. Is something like www.mymanicure.com/manicure/cardiff/

    Has a Pagerank of 2, has 11.000 backlinks.

    Question 1º: What other parameters should i look for when analysing competion?

    Question 2º: How hard will it be for me to take over? What kind of services will i have to buy and how much will i have to spend to rank for this expression in 1st place?

    Thanks a lot in advance.

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  2. Scritty

    Scritty Elite Member Premium Member

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    Occupation:
    Affiliate Marketer
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    Age
    Anchor text variation
    Content Quality
    Link Sources to establish that they are mixed in terms of platform, that a good percentage are on sites relevant to their niche
    Multimedia presence (do they Facebook post or Tweet their content)
    Consistency (how often do they post - were their links built over time or in "blasts")
    Engagement - Is their evidence of visitor engagement. Retweens, likes, bookmark counters, comments
    Do they load quickly in a browser?
    Do they look good in all browsers?
    How about on a mobile or tablet. Still look ok?
    How commercial is their content and approach?
    Do they have a lot of OBL's - and if they have some - are they relevant or just trying to sell you more stuff?
    Do they have images,video?
    If so are they correctly labelled, do they have alt tags?
    Are they listed in any authority directories like Moz?

    That's not exhaustive and it's just in a "top of my head" order. Google the term "Google ranking factors in late 2012" and the top link should be my site (demondemon) that will have a better list and more explanation of this topic.

    Scritty
     
  3. omnipotent$

    omnipotent$ Regular Member

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    Check out the link profile using ahrefs or majesticseo to see if your competition is actively building for that keyword. Also see how many pages your competition has. Age is a factor up to an extent because there are tons of people also noticing week-old sites destroying 8 year-old domains in the serps :cool:.

    Seo is all about matching and exceeding the competition. I don't dwell too much on all the random factors when scoping the competition. Simply optimize your domain for the given keyword without going over-board and get better links. Spending hours analyzing 1 site is wasting too much time.