Discussion in 'Black Hat SEO' started by N.R.P, May 1, 2013.
Anchor text variation
Link Sources to establish that they are mixed in terms of platform, that a good percentage are on sites relevant to their niche
Multimedia presence (do they Facebook post or Tweet their content)
Consistency (how often do they post - were their links built over time or in "blasts")
Engagement - Is their evidence of visitor engagement. Retweens, likes, bookmark counters, comments
Do they load quickly in a browser?
Do they look good in all browsers?
How about on a mobile or tablet. Still look ok?
How commercial is their content and approach?
Do they have a lot of OBL's - and if they have some - are they relevant or just trying to sell you more stuff?
Do they have images,video?
If so are they correctly labelled, do they have alt tags?
Are they listed in any authority directories like Moz?
That's not exhaustive and it's just in a "top of my head" order. Google the term "Google ranking factors in late 2012" and the top link should be my site (demondemon) that will have a better list and more explanation of this topic.
Check out the link profile using ahrefs or majesticseo to see if your competition is actively building for that keyword. Also see how many pages your competition has. Age is a factor up to an extent because there are tons of people also noticing week-old sites destroying 8 year-old domains in the serps .
Seo is all about matching and exceeding the competition. I don't dwell too much on all the random factors when scoping the competition. Simply optimize your domain for the given keyword without going over-board and get better links. Spending hours analyzing 1 site is wasting too much time.
Separate names with a comma.