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An SEO Question to do with swapping a HTML / PHP based site to Wordpress...

Discussion in 'BlackHat Lounge' started by honeyandthemoon, Oct 27, 2010.

  1. honeyandthemoon

    honeyandthemoon Regular Member

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    Hi guys

    I'm working for a company, just doing general site updates as well as graphic design for them and I told the owner about Wordpress. He's been working solid on his HTML and PHP based sites for a couple of years now (going very whitehat, 'slowly wins the race') for a local and national service, and the sites are doing ok, getting position 20+ for a lot of his keywords, but he's concerned that Wordpress will throw it all out of proportion and all the link building, on-site SEO etc. will go out of the window.

    So I just wanted to ask some of you for some advice on changing a fairly regular site to a Wordpress based site and how it affected your rankings, what changed and how drastic it all was. And also for any tips that people who have done this before may have.

    Thanks always given to helpful responses and rep given as always if deserved :)

    Cheers guys.
     
  2. Lurking

    Lurking Junior Member

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    I moved a HTML site to wordpress and redirected all pages via 301 redirects in cpanl. Zero impact. Still ranking strong in same position.

    You can preserve link building. As for onpage, Wordpress can output whatever you want. It's just a database driven site.
    Posted via Mobile Device
     
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  3. honeyandthemoon

    honeyandthemoon Regular Member

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    Hi Lurking

    Thanks for your response. It's interesting that I didn't think about redirects?the current HTML has around 100 pages, so it'll be a hard task to do the redirects, but it seems like a good way to have little to no effect from the conversion.

    Thanks and rep given :) I'd appreciate others opinions just to get a couple more views on it if someone wouldn't mind.
     
  4. flibbertigibbet

    flibbertigibbet Regular Member

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    You'd be pretty screwed if you DIDNT do the redirects, because then you'd have to build your links to the internal pages all over again. The advantage of redirecting is that is passes the link juice/links from the OLD pages to the NEW WP based pages. Anytime you convert from HTML to php in the future... ALWAYS redirect.
     
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  5. Dubbletoke

    Dubbletoke Regular Member

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    +1 for this, it doesnt matter how many pages you have, just use the appropriate 301 direct code to redirect ALL page requests to the root domain.

    I have recently done the EXACT same thing with my company's website .. it was a /index.php site and i moved it to wordpress .. absolutely no drop in serps.
     
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  6. honeyandthemoon

    honeyandthemoon Regular Member

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    I phrased that wrong?I meant that I didn't think about redirects yet, I was just thinking about making sure all the content is the same for each page on the HTML / PHP based site.

    But, because the code of the site will effectively change in a big way, would Google basically de-index you and then re-index you again a while later?

    Again, apologies if this is a silly question to many of you.
     
  7. honeyandthemoon

    honeyandthemoon Regular Member

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    Thanks for the post Dubbletoke. So you noticed no differences at all. Did G de-index you for a while and then place you back in, or were you just left where you already were effectively?
     
  8. Dubbletoke

    Dubbletoke Regular Member

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    now that you mention it there was a 6-8 hour period where it seemed i was deindexed, but after that was over it just reappeared.. i seem to remember i also submitted rss feeds with the new address and maybe i pinged it as well
     
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