Here's my thoughts on your request for comments on massppctraffic2 and a quick answer to those who say it's a rubbish product.
You need to step back a little and ask if the people who are saying its rubbish have actually tested the product or is it just there opinion as it mostly is in BHW for 99% of the time.
The clue to all of this is quite simple, forget the product for the moment because the guy is explaining a system that you can follow which will work if you get to the stage of split testing every aspect of the business project, so if the people who say its rubbish must have split tested before they gave their comments......you didn't split test? did you?
It is almost a science using this method you really do have to test to find out what works , what does not work before you put it into practice properly and go ahead with a full campagin.