Lately I've seen a somewhat noticeable amount of further emphasis being pressed on EMDs by g00gle. I've seen a relatively uniform improvement throughout my portfolio of EMD sites. The thing is, I've always avoided hyphenated domains. Its just been a little personal "thing" of mine. I'm looking a buying several domains in a niche I'm slowly taking over The thing is, many of the domains I'm looking at buying are not available in their unadulterated EMD form. So. Let me share my formula going forward for buying EMD's and please by all means share yours. I'd love to hear from anyone especially who has had success ranking a semi-EMD with hyphens separating phrase-words. Please correct my formula if your experience has shown otherwise. Please don't post unless you have EXPERIANCE. I don't want to hear the same regurgitated heirsay "matt cuts says hyphens are treated as spaces". "EMD doesn't effect rankings", "it makes no difference". I've read all the info available, and I think 90% of people have no idea what they're talking about on this subject. I own over 30 c*m EMDs and EMDs with additional word or letter and know how much they help, just no hyphenated EMDs, which is what i'm interested in. As I personally don't have any experience with hyphenated domain names, I'm going on what I've read from others. I do have experience with EMD domains with an additional letter or word, and I'm not overly sold on this. So, going by my experience/research, the most ideal EMD in order: #1: EMD c*m with NO hyphens #2: EMD n*t with NO hyphens #3: EMD o*g with NO hyphens #4: EMD c*m with hyphens (untested, but consensus seems to reflect) #5: EMD n*t with hyphens (untested, but consensus seems to reflect) #6: EMD o*g with hyphens (untested, but consensus seems to reflect) #7: EMD c*m with additional letter or word (less effect) #8: EMD n*t with additional letter or word (less effect) #9: EMD o*g with additional letter or word (less effect) ---- sorry for stars, the moderation system still wont let me post anything outside of a toddlers dictionary. ---- So, love to hear experiences and thoughts! Thanks to all, w0rmz.