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An Illustrated Guide To Persuasion

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Jun 4, 2010.

  1. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    An Illustrated Guide to the Science of Influence & Persuasion

    by randfish
    June 2, 2010

    Conversion rate optmization - the practice of improving the quantity of visitors who take a desired action on your site - has been a hot topic this year.

    There's both an art and a science to the process of turning browsers into buyers and drive-by readers into email subscribers, Facebook fans and Twitter followers.

    In my opinion, no marketer should be engaging in this work without having read Robert Cialdini's seminal work - Influence: Science & Practice. I agree wholeheartedly with Guy Kawasaki's assessment on the subject:

    http://www.seomoz.org/blog/an-illustrated-guide-to-the-science-of-persuasion-influence
     
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  2. hun73r

    hun73r Junior Member

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    Cool way to present it. nice share
     
  3. DebtFreeMe

    DebtFreeMe Regular Member

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    I do like how he really got to the foundation of each method with the illustrations.

    And I agree that Influence: Science & Practice by Cialdini is great. I found it online and actually just finished reading it last week. Good stuff...
     
  4. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    Last edited: Jun 4, 2010