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Amazon: Spray or Sniper?

Discussion in 'Black Hat SEO' started by InsanelySane, Apr 1, 2014.

  1. InsanelySane

    InsanelySane Power Member

    Nov 23, 2013
    Likes Received:
    I got some keywords for a amazon site I was planning on building.

    Dabbling through more terms I found a lot of keywords on the same topic but slightly different products.

    ie: orignal keyword = top shoes for basketball

    extra keywords = top shoes for baseball

    I am debating whether or not I should make the site broad aka "shoes" and target all these keywords. Or if I should make smaller individual sites for each?

    Going broad is better for authority and longevity and makes off page SEO less work.

    Going more niche makes for easier site structure and management as well as more of a "expertise look" to customers. (a guy would probably rather buy basketball shoes from a basket ball shoe only site rather than a site focusing on many shoe topics.

    Whats your guys opinions as a customer and as an affiliate marketer?

    P.S. site is not about shoes, all kw's were made up
  2. lalit_burma

    lalit_burma Senior Member

    Jan 30, 2010
    Likes Received:
    Go for broad terms my friend.

    Broad means more clients and more people landed to Amazon and you get
    24 hours cookies benefit too. So in such 24 hours whatever they buy
    you will get the commission.

    So my vote is in favour of Broad one.
  3. AkamaKenichi

    AkamaKenichi Newbie

    Mar 26, 2014
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    I prefer sniping. It's more focused and most of the times you get to see a result sooner
  4. dragonrage01

    dragonrage01 Power Member

    May 19, 2011
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    This really depends on the quality of your site.
    If your site is just a page with a number of shoes that you are recommending and creating 1-2 paragraphs for them then go with sniping.
    If your site is very high quality and people come back to it often with 200+ pages then go broad.
  5. Valkurm

    Valkurm Power Member

    Feb 22, 2009
    Likes Received:
    I'll go broad.
    I made a niche site, doing great, but soon I found myself lacking articles to post.
    I made a second one, same niche but broad this time. Take more time to rank my main KW, but inner are ranking very good and better than the first one (I had to target some KW with both sites).