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Amazon SES strife. 100k list with hassles.

Discussion in 'Affiliate Programs' started by melongtimelurker, Oct 27, 2014.

  1. melongtimelurker

    melongtimelurker Newbie

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    >FIRST. -longtime lurker, who can't find an answer.

    Hey everyone,

    I've been looking online for a solution to this, but I'm stumped. Perhaps someone here will know a little better.

    Recently I came across (in RL) a highly targeted email list of about 130k.

    'Wow!' that was my first thought, I have been reading about list building and ppc methods for a while, what a kickstart this will be!

    I'd already read that the low cost offering of Amazon SES coupled with Sendy works well (i know there are free options, but their sales page got me!) So I set up a VPS, verified my domain with 'Easy DKIM' and applied for production access.

    They said they'd get back to me in 48 hours, knowing better I hopped online and searched 'how long amazon SES production access'

    It was one of the first results that scared me, and immediately I logged back into AWS and cancelled my access request.

    The post suggested that rather than just email them saying 'bounces, and complaints handling is set up, can I have access please?'
    You need to convince them that they should let you use their servers.

    Now this makes sense, cause I can understand they don't want to open their servers wholesale to spammers which would negatively affect their deliverability. However, on my website I have Zip. Nada. Nyente. It's sole purpose was to host my mail software.

    (I am providing unsub options at the bottom of every email I send, so the users aren't going to mark it as spam, rather just unsub.)

    Any ideas what kind of website I should set up in order to gain production access? I'm thinking a landing page saying Thanks for taking part in the outdoor challenge series, to claim your prize please enter your code and email. Then having a checkbox for newsletters and a little line about how it's double optin, and we will never spam them.

    This is essentially a landing page that I will never send traffic to.

    Do you think that this will be enough? I'll probably have to set up an autoresponder in case they test it.


    ------
    The whole reason I am going down the SES route is it's like 400Euro to send to over 100k on most mailing providers, and to top it off, they test a small section of the list.

    Am I going the wrong way?

    Thanks in advance, and thanks for all the great posts I have read in the past!
    melongtimelurker
     
  2. FBGuru

    FBGuru Senior Member

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    Hello melongtimelurker and welcome to BHW!

    The landing page idea you have will definitely get you the production access, but there are still some roadblocks ahead.

    When they grant you production access, you're limited to sending 10k emails/day at the rate of 5 emails/second. Their system will monitor the delivery/bounce/complaint rates and increase your limit automatically if the bounce and complaint rates are less. Your SES account will be terminated if the bounces and complaints are higher than the standard rate(2-5% for bounces and 0.1% for complaints).

    The best way to inbox and protect your SES account as well is to run your list through an email verification service and filter the spam traps and invalid emails before sending.