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Amazon Products - Increasing Visibility?

Discussion in 'Making Money' started by kendra, Mar 28, 2010.

  1. kendra

    kendra Power Member

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    Hey all! I have a few of my own products listed on Amazon, via CreateSpace.

    I am hoping someone can help me with increasing my visibility. Are there any methods or techniques of increasing the amount of views an Amazon product receives?

    I've spent most of this morning looking around for some information on this and am coming up pretty much blank. So any help on how to increase sales would be really welcome!
     
  2. gonzomcribbinz

    gonzomcribbinz Regular Member

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    Simple SEO works really well with Amazon products. I am assuming that you have a book or several books that you've authored on Amazon. Here's what will work well:

    Think of the product's Amazon page as your own "mini site" and then sit down and brain storm what keywords people may search for that are relevant to the niche.

    For instance, if your book is about training kittens, then obviously keywords like "kitten training," "training kittens", "teaching tricks to cats" etc. would be a good start. "Buy" keywords are best but if after some keyword research you think you can rank well for some good "info" keywords, then it shouldn't hurt to devote some time to those as well. But "buy" keywords should definitely be your focus.

    Now do some good ol' SEO. There's nothing you can do as far as on-page SEO, but that's ok since Amazon carries a hell of a lot of authority if off-page is done correctly. So armed with your nice keyword list (pick 3 or 4 that you really want to go after first) start building backlinks to your Amazon page with your chosen keyword as anchor text. Use the best article marketing sites for this (EzineArticles, Go Articles, Article Dashboard). Spend a week or so to submit 25 or so articles to each of those pointing at your page. You should be monitoring your page's progress in the SERPs each day as you build those links.

    Trust me, you won't need nearly as many pointing to an Amazon page as you would if you were building links to a fresh site.

    Now, you'll also want to be grabbing up some good reviews on Amazon as well. Get several friends in different parts of the country (or world) to post up positive reviews for you. Help them out by writing the reviews yourself and then say "hey, can you post this as a review on my page? thanks!" You can also go the legit route and give your product away to people for free reviews as well.

    BTW, why is Papa Smurf a communist? haha
     
    • Thanks Thanks x 2
  3. kendra

    kendra Power Member

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    Thanks for the great info gonzomcribbinz! This could be carried a heck of a long way! It's given me a lot to think about and provided me with quite the roadmap. I was kinda thinking that publishing on Amazon was the be all and end all. Now idea why I didn't think of SEO!

    As for Papa Smurf, well your the first to notice that one! :D To save the space of writing on here (and I guess no political discussions are allowed lol) do a google search on "papa smurf communist". :)

    Thanks again!
     
  4. gonzomcribbinz

    gonzomcribbinz Regular Member

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    No problem. Just think of your Amazon product pages as any other website you want to promote. YouTube vids work very well too and when you link out to an Amazon page in the "info" section of YouTube it adds a lot of credibility to your video review, info video, etc.

    It always baffled me why people didn't do more SEO to their Amazon pages.

    BTW, here's a tip: If you self-publish instead of using CreateSpace by buying your own ISBNs you get more of a cut of your products. A block of 10 ISBNs is $200 ($250 for priority) and well worth it. Something to think about. You can get them at ISBN.org.

    Also, look into Kindle publishing as well. You'll be surprised how adding several formats of your product may increase your sales exponentially.

    Finally, reviews are CRUCIAL. Get as many good ones as you can. Don't try submitting them yourself, though. Hit up your friends from all over to do it for you. Good luck.

    Haha that was crazy.
     
  5. kendra

    kendra Power Member

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    Cheers. The review tip is especially interesting there, this is something I will get on right away.

    Also, I wasn't aware about the ISBN, that's great!

    Thanks :)
     
    Last edited: Mar 28, 2010
  6. C.S.A.

    C.S.A. Junior Member

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    Awesome info here.

    The only thing I have to add is that if you're willing to directly spend some money on your product, you can also get into the "users who viewed this item ultimately purchased X" section by doing just that:


    • create new accounts
    • view similar items
    • then buy yours
    It's not super-cheap, but then those accounts can also post reviews of your item so the overall effect may be a net positive depending on your margins and items.