Take this non affiliate link as an example. http://www.amazon.co.uk/Canon-Powershot-SX240-Digital-Camera/dp/B0074K1JXQ How could I programmatically extract the model name of Powershot-SX240 from the page or from the Amazon API? Just for clarity I don't mean extract it literally from just this one page, I mean extract the model name from every items page. Most titles seem to have a lot of SEO waffle in them where as I just want the product name or model. I can't seem to find this in the HTML anywhere and I can't see this returned in the Amazon API (https://affiliate-program.amazon.co.uk/gp/advertising/api/detail/main.html) Thanks!