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Am stuken: How to reduce price of CPC

Discussion in 'Facebook' started by websitedesign, Feb 20, 2017.

  1. websitedesign

    websitedesign Registered Member

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    Hello, actually am stuken in a problem with Facebook :
    Promoting a binary broker on Poland (target on interests), well conversion (got leads, yeah !) is not bad but... Price of click (desktop feed news + sidebar) is 1.5$ per click and still rising...
    And Facebook always show 1/10 of performance indice. Yeah, I understand that 40 clicks per 30k impressions is not too much, but I can't do miracles with that kind of products

    So, may, according to you, buying likes for pages or some black hat help? Or what should I do ?
     
  2. BharaTV

    BharaTV BANNED BANNED

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    Your ad must suck.Polish traffic is extremly cheap at FB
     
  3. jamiengdpm

    jamiengdpm Newbie

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    Buying likes won't help you if your ads sucks. Focus on the ad and get a better ctr, image is everything.
     
  4. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    1) Don't use Right Hand Side Bars. Only News feed.

    2) I presume you are sending traffic to your landing page? If so build a audience list from the visitors (if you have had 25+ visitors). And then crease a look a like audience. Create a duplicate adset and see if that performs better (targeting the look-a-like audience).

    3) Try different angles..... like love, women, money, envy, revenge etc.

    Example of Love angle: "There's nothing more attractive to a woman than a good provider. Follow these steps to create $$$ and get women to fall for you without any efforts!"

    Example of Envy angle: "My stupid boss was always flashing his money in my face at work. You should have seen the stupid expression on his face when I told him I quit because my side hustle was now making me more in a day than I was making a month working for him!"

    Example of revenge.... "My dumb girl friend dumped me for a guy 2 years ago. Today she's BEGGING me to come back.... I wonder why.... :p" (use relevant money picture).

    Here are 2 proven high CTR images. (note the styles.... clean, simple, beautiful face of a woman... it's classic, but works almost every time).

    http://imgur.com/a/Ou1lp

    Here are some pics of money images you can test. http://imgur.com/a/0LMt2
     
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  5. Bylom

    Bylom Jr. VIP Jr. VIP

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    Wow, the CPC is really high.
    Your ads isn't really good, try to make many similar ads, changing something like the description, image, video, link ecc.. step by step you will improve you ads.
     
  6. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    Use only newsfeed ads

    Run different versions of the ads

    Pick the best performing one and make variations

    Keep repeating this until you come up with an ad that gets a sustainably high CTR
     
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