Unfortunately, I couldn't get my image to be included in this message. Not sure why. Open this image - you'll need to see it Ok - please tell me if I am understanding the keyword data correctly or not. As you can see, I used the Google AdWords Keytool to search for my key phrase. It is a multi word phrase and the results are the same with or without quotes. Along the bottom is the same data viewed in a spreadsheet. Here's what I think it means 1) 33,100 Global and Local average searches per month 2) .36 competition is MEDIUM competition 3) The estimated Cost Per Click is $5.35 Am I interpreting this data correctly? Now, using MNF EXACT I search for the same phrase. It shows 91 Global, No chart at all, 15 exact phrase count, $4.70 Ad Cost, 38% COI, 1 MOB and 0 SOC. Now, using MNF BROAD I search for the same phrase. It shows 720 Local, 1300 Global, a fairly flat chat, 8,280,000 broad phrase count, $4.70 Ad Cost, 38% COI, 2 MOB and 0 SOC. Doesn't the MNF EXACT search contradict the Google results? This was my first site and would be OK if it was just a learning experience. It is a .INFO site (I now know that wasn't the best choice) and I have learned lots putting it all together. Finally, is this worth going after or should I move on?