So let's say I want to build a page on FB with legitimate likes, I mean very targeted people that are interested in the particular niche, I have to create an ad for the page. I pay for the ad and I'm happy with the amount of likes. Then I want to market to those fans, do I have to pay again for every single post to make it visible for all fans which I already paid for? Is this how it works now? Someone please tell me no. FB is driven by a bunch of clowns, I was never a satisfied as a user or as an advertiser.