Our client has a high powered site with tons of authority. They dominate in the eastern united states for multiple keyterms that relate to their service based company. However their closest competitor, a site with literally HALF of their authority, ranks ahead of them all over the world in markets outside of NYC. The client is using the terms "NYC and New York" all over their site, is it possible that they are giving themselves a local limitation by doing so when their competitors dont? The keyword itself doesn't necessarily lend itself to a local geo-based search result, but are we artificially CREATING that situation ourselves?