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Am I turning a non geo-keyword into a geographic one?

Discussion in 'White Hat SEO' started by Taktical, Jul 2, 2013.

  1. Taktical

    Taktical Elite Member

    May 15, 2011
    Likes Received:
    Jr.Executive VIP
    Our client has a high powered site with tons of authority. They dominate in the eastern united states for multiple keyterms that relate to their service based company. However their closest competitor, a site with literally HALF of their authority, ranks ahead of them all over the world in markets outside of NYC.

    The client is using the terms "NYC and New York" all over their site, is it possible that they are giving themselves a local limitation by doing so when their competitors dont?

    The keyword itself doesn't necessarily lend itself to a local geo-based search result, but are we artificially CREATING that situation ourselves?
  2. infinitehorizons

    infinitehorizons Regular Member

    Mar 8, 2011
    Likes Received:
    SEO | CRO | Global Strategic Sourcing and Partners
    check on page SEO (screaming frog seo spider or seomoz is easiest)

    if NYC or New York is in headers, alt tags, meat descriptions or kw density per page is high for "New York" and "NYC" terms then yes definitely 100% that's what's up.

    Also if your client has a ton of local citations with NAP matching for NY only - big indicator for Google too
    in local citations might as well be very well constructed specific backlinks.

    Hope that helps a little :)