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Am I doing everything right for my local SEO campaign?

Discussion in 'Black Hat SEO' started by mqs1000, Jun 28, 2013.

  1. mqs1000

    mqs1000 Power Member

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    Here's what I've been doing:

    -Created pages on Google Places, Yahoo Local, and Bing Local
    -Optimized the website
    -Posting 3-4 x 400-500 word articles per week on the website containing the keywords I'm going after
    -Made sure name, address, and phone number is on website on every page
    -Filling out 4-5 citations a day found using the WhiteSpark local directory service
    -Working on a system to get positive reviews from customers

    Does this look good? Anything else I should be doing?
     
  2. Conor

    Conor Jr. VIP Jr. VIP

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    Pretty solid strategy dude, no problems with that. Some social media in the mix might not hurt either.
     
  3. -Jericho-

    -Jericho- Jr. Executive VIP

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    A few things.

    - Setup google+ and make sure it's connected to your places page and use authorship on your site.
    - Add a KML and KMZ file to your site and link to it somewhere like in the footer.
    - Add GEO meta tags and hcard schema
    - Make sure that your NAP is exactly the same on all citations
    - Fully fill out your profiles on the citations
    - If you create videos make sure to geo target them. There's a section to do that in youtube where you can mark it on a map with your address.
    - Geotag photos and add them to places like flickr and picassa

    Here's some other tips:
    http://www.davidmihm.com/local-search-ranking-factors.shtml

    Scroll down to the survey section.
     
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  4. Gyuman82

    Gyuman82 Elite Member

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    Where's your link building?
     
  5. mqs1000

    mqs1000 Power Member

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    I always link the site in the citations. The link building I want to be careful with and I won't do any kind of blast from scrapebox or anything like that. I want to try to do everything manually just to be careful. Any idea where I should start?
     
  6. -Jericho-

    -Jericho- Jr. Executive VIP

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    I would recommend building your own web 2.0s. Treat them like extensions of your own site. Add your NAP to the articles at the end of each. Same goes for places like squidoo, ezinearticles, hubpages, etc. Build out those profiles. And remember if your site is geo targeted you can also build keyword links without the city in the anchor too. It will still help with people searching for your services with and without the city modifier.

    With local a lot of people don't spend the time doing those things so it can be a lot easier to dominate by just taking the extra time to do it if it's not too competitive.

    Reviews are important too. I create review portals for local businesses. They're just a single page site with the sole purpose of funneling good reviews to review sites and bad reviews to a web form. You can create a page like that on your site or make it a stand alone. It's funny too without any SEO it will rank for the business name on the first page almost always.

    I also include it in mobile apps for people who buy those from me along with rep management. I add coupons and loyalty cards to get people to use the apps and get their staff to remind them that they can do a review through the app which is just linked to the mobile version of the review website.

    Food for thought.
     
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  7. paligap351

    paligap351 Junior Member

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    Links are a lot more important for the 7 pack than they once were. Ignoring this is senseless. I've been in about every position in the 7 pack in a local business that gets about 500 searches a day - popular home service, big city... and if you're below position one the traffic is pure shit (there's usually a few organic results above the 7 pack, plus adwords eats a lot of traffic). Sure, some people may just be calling the number, but I can't imagine, for my type of service, that would be too many people.

    In other words, build links safely and use the tips above to optimize place. Be careful with your fake google reviews, as it's much easier to get flagged than before. Oh, and use virtualgirl2010 on fiverr for citations. 5 bucks for 7 citations. Money well spent.

    And expect that all your work might be in vain, because the 7 pack is fucking whack. I gave up and just focused on the organic positions, much more stability and traffic in my experience.

    I hate local seo, I can't tell u man
     
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  8. contriveit

    contriveit Registered Member

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    Yea, local SEO is WACKED indeed! I recommend a few things that make sense but don't hold me to how effective they are.

    1> Keep on a posting. From what Ive read, its good to post your listing across all of the local listing sites you can dig up. ( excluding the low quality ones of course) But MOST IMPORTANTLY: Your listings have to be IDENTICAL! Otherwise, google will see it as 2,3,4 different business if you are even 1 character off. Ie: 123 That St & 123 That Street = No good

    2> Geo meta on your site and in YouTube vids & Backlinks (in moderation & with branding anchors) as mentioned before. Put yourself in their shoes, they mostly want to know two things: YOU are HERE (i'm assuming you know the importance of post card verification)

    3> Reviews karmareviews dot com was looking like a good opportunity but it seems to like a ghost town now. I got a few here and there but I guess its good b/c you don't want to get a sudden burst out of nowhere. I think most people know about review exchanges but are afraid to use them because the poor quality "good" and "liked it" comments coming from low quality accounts = disaster. I prefer to make my own quality accounts and drop reviews in slooowly. ~10 seems to be the magic number.

    Also, I like to backlink from the G+ profile of the bot reviewers in their links box which is ******** (not the "contributor to" or "other profiles", those are nofollow). Google loves Google, its a god complex thing :cool: Blogger, YouTube, and Google Group backlinks couldn't hurt either.

    4> Don't put too much emphasis on it. Based on what I see, age and domain PR are the biggest factors behind the #1 factor of course being: Locality. The closer the searcher is, the better you will show. Nothing you can do to control that.
     
    Last edited: Jun 28, 2013