So I am just getting back into this after quick awhile away and I am a product of the "if you build it they will come" era so please bare with my noob questions... I was doing KW research last night and found a great KW, 450,000 global monthly searches. the exact match domain name doesn't even rank in the top 100(it has been SEO for completely unrelated terms). There are no other sites with this KW in the domain even listed on the first page of results. But several very nice domains with this KW are available by adding blog, find, my, site etc to the domain. The results only list one MAJOR player and they have the top spot. It is a pretty competitive KW... Broad Match 563,000,000 Phrase Match 1,040,000 AllinURL 268,000 Allintitle 521,000 Normally I wouldn't even target such a term but the return possibility is extremely high if I can rank in the top ten. With a top placement and a 3% ctr and a known conversion rate of 1:49 I am looking at 275 sales a month. So as the title suggests am I daff for even thinking of trying to get a top placement spot?