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Alright Even the Best of Us Get Stuck - Need a Little Advice on Monetization

Discussion in 'Making Money' started by Cnotey, Mar 24, 2014.

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  1. Cnotey

    Cnotey Power Member

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    Many of you here know me as a project management expert, and mobile app developer. I haven't been crazy active in the last year due to how busy everything has been, but I participate a bit still. I'm pretty good at what I do, but even the best of us need help sometimes. And I am not afraid to ask for it when I do.

    My project management consulting business is booming, I am seeing quite an uptick in people spending money on consulting within the last year. Most of my business is through repeat customers and word of mouth. I originally got into SEO and on BHW a few years ago because I needed a way to make my business more visible. I proceeded to rank #1 on Google for a very specific industry keyword in my field of expertise. This is obviously not an issue now because I can't even hire fast enough. However, I always want more!

    My site brings in about 800 visitors a month. This may not sound like a lot, but the people who find my website are very wealthy, and contracts can run into the millions. The average contract for me is about $92k.

    Herein lies my dilemma. I don't necessarily need my website to provide more leads, as I already have plenty of business, and I notice that my website definitely brings in a lot of soft leads, but I can't prove it. So I am looking for another way to monetize the site. Adsense nor CPA are options as this is a professional business and the wouldn't work well with the clients visiting the site.

    I have tried offering paid webinars, paid e-books, even put together some fairly expensive business packages but nothing seems to stick.

    I have drilled down to the problem. I have no idea what people are hoping to get out of my site when they are searching. It would seem they are looking to hire the specific services I provide, but I have no way to tell as a visitor might refer a friend to a friend who eventually hires me. Maybe they are looking to compete with me? Maybe they are just price shopping? I have no way to tell.

    So, I would humbly ask for advice on how to effectively drill down the EXACT purpose all of these people come to my site for.
     
  2. nikiobicata

    nikiobicata Regular Member

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    http://www.blackhatworld.com/blackhat-seo/making-money/660507-dont-scared-charge-more.html
     
  3. miluge

    miluge Regular Member

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    Do some A/B testing and use some heatmaps so you get some insights about what they are looking for on your site.
     
  4. Paper-Boy

    Paper-Boy Elite Member

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    Sometimes if you can't find a way to monetize your traffic, you can give out a survey to your visitors.

    Ask them what brought them to the site and how you could help solve any of their problems. ;)
     
  5. true_promote

    true_promote Registered Member

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    Your average contract runs upto $92K and you are here to ask how to monetize bounce customers for just a chunk of change? I highly doubt your claim.
    Or in case I was wrong then my advice would be to better focus on increasing conversion ratios than alternative monetization on such little traffic.
     
  6. Cnotey

    Cnotey Power Member

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    This is exactly what I am after. Because I don't get my leads from the website. Hell most of the contracts I work out, the client doesn't even know I had a website. But the fact remains that people visit my website. I want to find out why and turn that into money!

    In any case, I got the answer I was looking for. Thanks for the help guys!
     
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