Ive noticed that if i type in a generic word like "car insurance", im getting results that are based on my regional location. It used to be that I had to type in say...."car insurance new york" or likewise in order to see local results. This behavior is being exhibited on all the 3 main search engines. This changes the game dramatically. How can you rank for a hard keyword and show up for it everywhere anymore if this is the case? You'll only show up for said keyword in your local region when you try to check it. I dont know how seo is going to work going forward and how confident I can be in playing the seo game if this is how the main search engines are going to now operate.