I read an article yesterday about this, and wanted to get everyones take on it. The theory is that all caps in your titles make it stand out on what every page the results happen to fall on. Personally, I tend to agree that the eye will skip over the usual and zero in on the unusual, and even if it just gives you a hair thin advantage, it is a cheap and easy advantage to obtain. I also saw something similar on another site about putting non-alphanumeric characters in your site title to get it noticed....same principal, just moved up the food chain I suppose. So, any thoughts on all this?