Ok heres a quick summary. This website is ranking 1st for a 2900 MS keyword with a 15USD CPC. KW is "Pest Control Singapore Check out his backlinks profile: 1) Only 10 referring DO-Follow Domains 2) Close to ZERO local citations 3) Did a exact URL search on google to fish out any hidden PBNs, couldnt find any. 4) ZERO Web 2.0 properties. 5) The next competitor who is ranked 2 has 369 Do-Follow Domains, but still is not able to outrank this dude. The question is, how is this guy doing that? 1) PBNs? I highly doubt so, as to rank for local SEO you need more local referring domains 2) URL Shortener -> URL Shortener -> Money site spam? Perhaps. I have never tried this method, is it really that effective to rank? Good to hear your advices & insights. PS: This keyword is a good keyword for rent and rank SEO. Please feel free to make use of it.