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alexa vs quantcast

Discussion in 'BlackHat Lounge' started by cauliflower_dick, Nov 2, 2008.

  1. cauliflower_dick

    cauliflower_dick Newbie

    Oct 30, 2008
    Likes Received:
    hey everyone

    I'm still new to this form so i though maybe instead of people just helping me, that i could maybe help some others.

    For people that use alexa.com for traffic rankings may want to know how the rankings are determined.

    Alexa's traffic rankings are based on the usage patterns of Alexa Toolbar users and data collected from other, diverse sources over a rolling 3 month period.

    Quantcast collects data through affiliations with partners, who include advertisers, publishers, ISPs and advertising networks. Publishers place a Quantcast measurement pixel on their sites, witch in return for the publishers, They can obtain refined analysis on their site

    Now think about this, Alexas rankings come from people that have their toolbar. That toolbar can't be used for Netscape or Safari. Its mostly used for Firefox. How many average joe's or jill's do you think will have the Alexa toolbar on their computer?? not that many! mostly people that work on their computers every day.

    Quantcast data comes from anyone who visits any of their 75 000 + publishers sites.

    Alexa.com's data is from: what internet geeks are doing
    Quantcast.com's data is from: anyone

    Example: rapidshare.com
    Alexa ranks #12
    Quantcast ranks #286

    I think that says it all!!!
    oh wait!! It gets better,

    Ex2: google.co.in
    Alexa ranks #14
    Quantcast ranks #15,243

    Google India? Really Alexa??? #14????? Whats in India? COMPUTER GEEKS WORKING FOR $5 AN HOUR.

    Quantcast.com is way more accurate.

    Hope this helps a little.
  2. ernesthemingway

    ernesthemingway Regular Member

    Oct 5, 2008
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    Comp Engineer
    Planet Mars
    Quantacast = US only traffic.

    Alexa = worldwide.

    I hate both Compete and Quantacast they are just crap, their stats are waAY off, and if your site gets no traffic from the US you gonna have crappy rankings over Compete and Quantacast.
  3. top1984

    top1984 Registered Member

    Sep 14, 2008
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    I agree. Alexa is more accurate than Quantacast on traffic rankings.

    Though Alexa only caculates the traffic from Alexa Toolbar users, it does reflect the overall traffic of a website.

  4. wedge421

    wedge421 Registered Member

    Aug 18, 2008
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    Yah the gold standard is Alexa. Its a safe bet that you will get accurate counts with them.