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How to increase the ROI of an AC with Yandex.Audience
Yandex.Audience is quite a useful service. It enables one to create original target
audiences based on the webmaster's preferences, the offer, and the ad campaign
parameters.
Virtually any experienced affiliate has come across this platform at least once in his
lifetime. However, that's not to say that everyone got the hang of it. Today we will
provide a few examples of how to increase your ROI with Yandex Audience. Let's go!
Use repeated sales
You should compile a separate category of customers. For example, if a customer
bought a product and was satisfied with it. A good reason to add a customer to that
category is if they wouldn't write a bad review, either.
You can regularly send newsletters to this group with information about discounts,
sales, personal promotions, etc. This kind of potential customer will react positively
to the advertising and so is likely to buy again.
Complete the sale
This tip is particularly relevant to long-term purchases, where the product selection
can stretch over several weeks or even months. Usually, the user needs 30 to 60
days to finalize their choice.
At this point, we don't recommend sending such clients direct ads on the landing
page. On the contrary, do your best to create a positive impression of the product
indirectly. Advertise sites with reviews about the offer, reviews, and useful articles
that make the advertiser's product stand out.
Work with competitive requests
Yandex.Audience helps facilitate creating a group of clients with the highest number
of requests for your product.
As soon as you meet such requests, increase the click rate per item. This way, the
most interested customers are more likely to see your product.
Summing up
Today our article covered tips on building an audience with Yandex.Audience. We
also skimmed through certain factors that influence target audience segmentation in
general.
Use the tips presented today, and your ad campaign indicators will certainly improve.
And in case you have any questions, feel free to drop a message in our
chat: Aivix - chat [ENG]