Ok guys I'm in a bit of dilemma here so I thought I'd turn to the more experienced SEOs here for help. I've found a new niche I'm going to crack and I've basically found something similar to, MYKEYWORD+world.com The domain has been alive since 1998 and recently expired. It's not trademarked. HOWEVER, even though my keyword is in the domain the site, the site was NOT about my keyword. For example, if my niche is "fire trucks" this was a website about "fire dancers". (This is fictional, not the real niche) It has legitimate aged backlinks from a university, amongst many others with existing PR. Using the example above, the anchors are things like "dancer clothes" "john doe awesome fire dancer" "festival performance" My question boils down to this. If I buy this domain formerly about "fire dancers" and build a site about "fire trucks" is the poor relevance of the existing anchor texts going to A. Hurt me B. Not benefit me at all C. Help me rank What do you think? Pick up this domain and re-purpose it, or buy a new domain and start fresh?