Hey Guys, Long time since i remain silent SEO wise. Even thought, I had only 2 websites hit by Penguin or Panda. One wiped out from top 1000 (probably Panda related) and the other a major step back in SERPS (probably Penguin). Both are what we can universally call top class websites with top class content. Among all the crap i've been reading, ** btw some of you are really worrying as SEO company owner**, some threads / opinion worth to be read : - Expertpeon's comments to all Penguin Thread - Abstroose : Social Signal are no joke - Senuke Official Video - and a few others wised opinion which aren't based on feelings can't recall accurately sorry :/ And some others stuff you really need to forget : - Is SEO dead - Is "X tools" dead - Shall i sell spells on ebay from now on? SEO was, is, will be part of the Search Engines FOREVER. Well until the day Google has a few billions employees who would read all the websites. I wish we could pull up the BH threads back at the time when keywords stuffing was over through a G. update. I can safely say that it was the exact same threads topics. Same went with Panda last year... Everybody panic, but at the end you still can rank a website, don't you ? The first question i asked my self after after reading about Penguin is : Test 1 : Is setting a 301 from affected pages to a new duplicate one can fix the damages ? With this first question, let's remind the events. 3 updates occured in 1 week. 1 Panda before Penguin, and 1 another of Panda after Penguin. That should lead you to wonder, have you been hit by Penguin or Panda or both ? Workshop deployed : After a few hours after Penguin, i set a 301 on a subpage like the following : my-page.php to mypage.php with the exact same content. Result : One week later the new page got indexed here is are the results with 2 keywords : The keywords are in the following form : => KW1 = word1 word2 (medium competition) => KW2 = word2 word1 (hard competition) I started to work on them 1 month before Penguin with post on surviving blog networks, web 2.0, social bookmarks, Pyramid Scheme, Wiki links, EDU / gov blog comment, a few forum posts / Profiles, PDF, Spun crap splog... I always had a strong anchors diveristy with around a dozen LSI keywords but prioritized over the main ones. KW 1 Before Panda Update 1 : 13th After Panda Update 1 : 14th Penguin : 39th After Panda Update 2 : 70th After 301 : 28th After Penguin Refresh : 16th KW 2 (same page) Before Panda Update 1 : 16th After Panda Update 1 : 16th Penguin : 57th After Panda Update 2 : 57th After 301 : 57th After Penguin Refresh : 58th Link Building Done during all these : Quality Web 2.0 properties + 3 articles on Major Articles Directories + repins + retweet Conclusion : Interesting results actually. The 301 fixed the Panda update 2 slap right away. And after that it fixes the Penguin slap once it refreshed. Is it related ? Some Facts which may blurr the case study 1) Anchors diverisity : i had way more backlinks with KW2 than KW1 as anchors 2) Inner Netlinking Anchors : More overoptimized on KW2 than KW1. 3) 1 keyword has been clearly affected by both Penguin and Panda 4) Did the link building performed after the updates helped following a link devaluation ? Or it just had no effect at all ? Question raised : 1) Does Penguin apply to a whole website or just a KW ? --> I think a KW 2) Does Panda apply to a whole website or just a KW ? ---> i think i've read the website, but case study above tends to show otherwise 2) What about Panda Updates, was it punitive ? 3) Are the backlinks responsible ? ---> I tend to say no, it isn't. I believe it is smarter than just backlinks. I believe it is something in between off site anchors and on site anchors, need to run test on that. 4) Does the 301 still have the old effect which is to carry the Link Juice ? Leads to the next question Test 2 : Is a 301 from website UNAFFECTED by updates is still carrying the SEO juice ? Workshop Deployed : A website was wiped out a few days after Penguin, during the Panda update 2. It messed with my mind as i had an EXACT copy of that website with different content but same optimization on site / off site... One is wiped out from top 1000 and the other has sticked ... Well, it appears that in my epic life luck i have since i'm born, i received a DMCA complain on the website and Google removed my homepage from the results ... Updates was just a coincidence. So i have register another EMD from .org to .us, and i have set a 301 from the .org to the .us. I changed the whole content from HTML to wordpress, write 1k words quickly, add a few images, and videos and quickly index it with whois, social bookmarks, massive pinging services. Before DMCA : 2nd After DMCA : homepage deindexed New Website once indexed : 1000+ (Indexing process took 4 days) Once 301 taken into consideration : 4th No backlink has been done to the website but the indexing ones... Conclusion : 301 still carries the SEO Juice. Okay, so this isn't rocket science to be honest. Plus, it raised actually more question than i can answer . But i keep digging, and i'll expose others points once i found them. However, some may learn from it or see things i didn't. Feel free to comment and add your opinion. @Penguin : You are on your way to get pownd buddy, meanwhile make profit to amazon give them a bigger adwords budget they will need it, we are coming for you, we always do !