Affiliate sites: to show or not to show prices? What works better?

Finally, Amazon has approved my use of the API, which allows me to dynamically retrieve product prices. However, I have noticed that many successful affiliate sites do not display the price of products in their reviews. I would like to know your opinion on this.

In my view, displaying the price may decrease the number of clicks if some of the visitors find it too expensive, but I do not see any reason for the total number of conversions to decrease. After all, if the visitor wouldn't buy the product at that price, what's the point of leading them to the Amazon site?

Your goal is affiliate commission, not neccessarily selling a specific product.

Amazon pays commission on whatever they buy, not just the product you promote.

So, your goal should be clickthroughs and let amazon convert them.

That is the logic behind why i dont think you should show prices.

....On the other hand, displaying the price may help in terms of transparency, since it shows the visitor that the affiliate site is not trying to hide anything.

GringoMonkey said:

Your goal is affiliate commission, not neccessarily selling a specific product.

Amazon pays commission on whatever they buy, not just the product you promote.

So, your goal should be clickthroughs and let amazon convert them.

That is the logic behind why i dont think you should show prices.

Click to expand...

I loved you point of view!

In fact, 30% of my first commissions didn't came from the products that I reviewed. In fact, they're not even in the same category.

In my experience with Amazon Associates, they are very strict on their affiliate rules. If you make a mistake regarding their policies, you can lose this account very quickly.
You must show up-to-date, accurate pricing; if you cannot, just use an appealing CTA to get the user to click. Example "View the best price here".