Hello, I plan to build an Amazon affiliate site. I am german, so I'm thinking about starting the site in german language. There are less searches of course, but also the competition is lower, so I could rank a bigger niche maybe. Also, content creation would be a lot easier as my english is not really the best so I'd have to either outsource the writing part or invest a lot more time in it. What are your opinions on this? Are there any disadvantages with creating a site in a language that is not english?