So many people are now earning on affiliate marketing that it’s almost a shame not to know what the fuss is all about. Well, I will try to shed some light on the topic and give a quick guideline for newcomers to the field. First of all, affiliate marketing itself is just a simple way of earning money by correctly using what you already have - your web-resource and its traffic. There are advertisers who want to target the audience specifically interested in their field, and they want it done efficiently and in large volumes. This is where affiliates help out - already in possession of keen traffic, they do what’s called monetizing it, which is simply making money by advertising. Secondly, this fabulous traffic - what is that? It’s the flow of clients that an affiliate provides to the advertiser. Most advertisers look for native, or non-incent traffic - meaning that the people who follow the links are genuinely interested in the product and liked the promotion. As opposed to incentive traffic - leads specifically asked to go to a web page and perform some actions there, quite commonly to share the profit from affiliate commission. This isn’t a far cry from scam, that’s why most adverts restrict incent traffic. There’s also mobile traffic, social media traffic, email traffic that you attract by mail distribution, and bigger groups - search traffic, or those coming through search engines thanks to Google AdWords and other context ads, and display traffic - simply those looking at banners and ads on your web resource and following the links. The traffic you might run depends on your resource and on your approach - you can simply chat with followers on your Telegram channel and casually slip in a piece of advice, which is also an act of advertising, actually. Finally, in a nutshell, advertiser pays an affiliate for promoting his product, and the question arises - how much? There are many models of calculating the payout, and we’ll take a quick glance at them in chronological order. Initially there was CPM - cost per mille, or per thousand views (also PPM, as in pay per mille). Basically, once the banner or any other promo item is shown to the visitors one thousand times, the payment to the affiliate is due. Over the globe CPM varies from a couple of cents to about 10 dollars, but if we only talk about native traffic, it’s about $2 on average. The same way the apple doesn’t fall far from the tree, the new more advanced model called CPC - cost per click - didn’t differ much from the original one. In this case, each click on the advertisement guarantees you a payout of between $1 and $2. However, as you might have already inferred, these payout methods aren’t secure from scamming - quite the opposite, when applying CPM or CPC it’s so easy to commit frauds by clicking numerous times or by refreshing the webpage over and over again that almost everyone did that. Moreover, these ways of advertising didn’t give any possibility to check its efficiency - nobody could really count how many leads came from viewing the banner or did all this clicking actually bring any fruit. This is when the activists of affiliate marketing came up with other models, way more sophisticated. The most widespread one would be CPA, or cost per action. It comprises numerous kinds of activities, varying from simple sign-up on the website to depositing money, trading or buying something. Within this method there are more narrow ones, like CPL or CPS. CPL means cost per lead, lead being a registrations on advertiser’s website, and CPS is cost per sale, so the payment is due once the lead makes a purchase from the advert. Except for this two, there are many more actions that might be targeted under CPA - filling out the contact form, uploading a file, watching a video, opening numerous pages within one funnel etc. - this variety is exactly why CPA is so popular. Also, as you may see, the effectiveness of this payout method is easy to track as we aren’t just talking about viewing a banner anymore - we can watch real people bring real profit. The last but not least is RS payout model, meaning Revenue Sharing, or RevShare - giving to the affiliate a fixed percentage of revenue obtained from his clients. Basically, you bring a lead to the advert’s website, and this lead buys a product or invests in an ICO, and you get from a couple per cent to 50-60% of this sum, depending on your negotiation skills and generosity of the advert. With RS, it’s almost impossible to fake efficiency of the promo. Clearly, the more advanced the payment method is the better it suits the advert, whereas affiliates tend to seek CPC or CPL options. This is where the consensus need to be found, but it’s up to you. This pretty much covers the basics of what affiliate marketing is and how to get round it. I hope you see now that there’s nothing difficult to be a part of the trend. The only catch is to find the offers to advertise that will be best suitable for your audience and, therefore, will have the best CR - conversion rate, or the percentage of the clicks that turn into leads and other actions. To sum it up, choosing the products wisely to interest your traffic,having influence on your visitors, exercising your authority over them you might give advice straight away or at least be sure that your advertising will have some weight to it rather than being just annoying banners and pop-ups. And that’s exactly how you deal in affiliate marketing.