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Adwords: Why Is it necessary to get top placement(For Ads) in Google Adwords?

Discussion in 'Affiliate Programs' started by Harnur, Mar 14, 2017.

  1. Harnur

    Harnur Registered Member

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    I have seen people bidding huge amount of money to get top position for their ads in AdWords. For a particular keyword, i am getting 4th (average position) & 2% CTR & 15-25 clicks per day.
    And i am satisfied with those 15-25 clicks(for cheap price).
    Is it necessary to bid extra, to increase my ad position?
     
  2. CookServers

    CookServers Registered Member

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    If you compare to the organic SERP, being 1st in the result page definitely is a huge advantage! Based on my analysis over years, 1st is definitely the preferred spot, and that's the most amount of traffic - but that may not contribute to conversion on the other hand though. 2nd is still ok, but the 3rd and below usually never work out for me though. Sometimes the conversion ratio, or successful sale from the 1st spot may not be guaranteed, and sometime the 2nd spot may work wonder instead.