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Adwords Quality Score is pointless

Discussion in 'Adwords' started by partymarty4870, May 16, 2014.

  1. partymarty4870

    partymarty4870 Elite Member

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    Don't get too caught up in trying to optimise your landing page to get a high quality score. I'm pretty sure it's solely determined by your ad text and what keywords are contained in your display url and landing page url.

    How do I know this? I was just playing around setting up a campaign for a domain I just bought, and when I say just bought, I mean like 20 minutes ago. I haven't even got the receipt yet. So as the domain doesn't yet exist on the internet I fail to see how the big G takes it into account when calculating my quality score. Yet the 4 keywords I'm testing have quality scores of 10,9,8 and 7

    The official definintion
    Quality Score is an estimate of how relevant your ads, keywords and landing page are to a person seeing your ad. Higher Quality Scores typically lead to lower costs and better ad positions
     
    Last edited: May 16, 2014
  2. cyber.surfer

    cyber.surfer Regular Member

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    QS changes everytime your ad gets triggered. Apart from that it depends on CTR too.
    How Quality Score Is Set For New Keywords ?
    When a keyword is new in an account, there is not a strong historical element for how the keyword performs with its ad text (factor 3), so the QS is mostly based on system-wide data for that keyword in all other accounts. That gets combined with data for how this particular account and its ads have performed historically. If these elements have good QS, the new keyword is likely to also start off with a better QS.


    To give an example, if you have 2 accounts, you should see a lower starting min bid in the account with the better account-level QS. If you have 2 domains, you will see a lower starting min bid when using the domain that has a better QS.


    After the system gets enough data about more specific things, like how the keyword performs with the ad you wrote for it, it will rely much more on this to determine the Quality Score. This is why it's so important to have great account structure and split up your ad groups in a way that allows you to create great performing ad texts for each grouping of tightly related keywords.

    Source:http://searchengineland.com/quality-score-explained-by-a-former-googler-166007
     
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  3. SydG

    SydG Newbie Premium Member

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    The key thing QS is important for is lowering your CPC. As long as landing page targeting isn't bad, the biggest thing that will affect your CPC is your ad's CTR. We focus on that primarily. Even when quality score is 3 or 4 but we have great CTR, we are able to buy great traffic for cheap.
     
  4. Cratos

    Cratos Jr. VIP Jr. VIP Premium Member

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    Google itself is just full of it. It has been proven time and time again.
     
    Last edited: May 31, 2014
  5. bigkapp

    bigkapp Regular Member

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    I agree with you when it come to computers and users surfing on there tablets quality score is basically the same. But when it comes to "Mobile" quality score and ad rank is King.
     
  6. goel.aman125

    goel.aman125 Junior Member

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    quality score maybe pointless for you...
    but quality score and ctr, both detemine the cpc you pay :)
    if you can control them, you pay nearly half of what your competitors pay and still you overrun there ads :D
     
  7. partymarty4870

    partymarty4870 Elite Member

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    I know - but it doesn't have any relation to your landing page - so you will not increase your quality score by what you do to your landing page. The only part of your landing page that matters is your display and destination url.
     
  8. thisismymp3

    thisismymp3 Power Member

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    let the sayings begin ill start ...

    Google changes its shit more time then a girl changes clothes..
     
  9. thisismymp3

    thisismymp3 Power Member

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    Google changes its mind more than a 2004 Democratic Presidential nominee!
     
  10. thisismymp3

    thisismymp3 Power Member

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    Google changes its mind more than a one legged duck
     
  11. thisismymp3

    thisismymp3 Power Member

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    Google changes its mind more than a juke box changes records
     
  12. goel.aman125

    goel.aman125 Junior Member

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    Sorry to disappoint you....but i have seen changes in quality score by just changing Meta tags on the pages!
     
  13. partymarty4870

    partymarty4870 Elite Member

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    well how do you explain a qual score of 10 when the landing page doesn't even exist?
     
  14. goel.aman125

    goel.aman125 Junior Member

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    i think you forgot to read adwords guidelines...
    they have clearly wrote there that your CPC and daily Budget plays an important role in determining qual score.... so if you bid higher than usual, you can easily get 10 QS!