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Adwords Quality Score Goes Down After...

Discussion in 'Adwords' started by agag2, Nov 26, 2010.

  1. agag2

    agag2 Supreme Member

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    Hi
    Something wierd happened today on a keyword i wad bidding on "broad match" got score of 7 out of 10 then i changed it to exact match - which i think is MORE targeted and my quality score drops to 4/10

    Why? Anything u guys could think of?
     
  2. ozzke

    ozzke Regular Member

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    that is very strange indeed. Did your CTR drop? or did you make any changes to your ads/landingpage.
    Also if this happens just after you added you don't need to worry, just let it run and it will automatically pick up again.
     
  3. rxxpertz

    rxxpertz Regular Member

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    Did you edit the keyword or did you add a new keyword?
     
  4. bryanon

    bryanon Executive VIP Premium Member

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    Correct. However if that's not the case then the most likely scenario is that your CTR dropped because people who were searching for "your hot keyword" found your ad more attractive than those searching for "hot your keyword". With you changing it to exact match "your hot keyword" you killed your CTR.

    Completely irrelevant.
    QS changes regardless of whether you edit your keyword or delete it and add a new one.