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Adwords per plick $13.00

Discussion in 'Adwords' started by rabid, Jun 21, 2008.

  1. rabid

    rabid Junior Member

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    Hi,

    I got a problem with my Adwords. In the first day, I advertise my campaign, it cost me very low per click (<$0.20)... The next 2 days, they said that the minimum now is $0.28.. So, I increase the minimum bid...

    After 4-5 days, I left by Prepayment balance to be exhausted ($0.00), and I didn't make any payment... so my campaign is being suspended... Btw, the minimum PPC is still around $0.28... I didn't make any payment (I just leave it).. The next day I check, about 10% of my keywords asking for a minimum of $13.00... Hmm, well I think it's still ok..

    The next next day, I still left by campaign suspended (I coz haven't make any more payment) and when I check my campaign, now 90% of my keywords are $13.00... I am shocked and I don't know why Adwords do this to me.. Is it normal??

    My queries is, what really the reason behind this? Is it:
    1. AdWords slaps my website
    2. AdWords slaps my IP Address.
    3. Since I haven't make a payment in the last few days, they simply increase the minimum PPC to $13?
    4. Any other reason?

    If there is, what should I do now? I try to create a new account, but is still asking for $13.00 per click...

    Anyone who can share their experience with Adwords will be much appreciated (maybe have similar problem with mine)...

    Thanks in advance...
     
  2. CpaMaster

    CpaMaster Newbie

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    Regardless of what people tell you, yea a pause in funds can and will (obviously) cause this with Adwords. Not always, but it's happened to me as well. Instead of creating a new account,, square your balance away and reupload everything on to a new domain. That should do the trick. This isn't a cure either, there is no telling if this will come back or not but a new domain is sometimes a fix.
     
  3. rabid

    rabid Junior Member

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    Thanks for a quick response, CPAMaster,

    When you said, create a new domain, does it mean that I need to create a new IP Address as well ??

    What I'm trying to say is... I register with HostGator Baby Plan.. I use 4 domain, using the sharing IP Address.. Can I use another new domain (but using the same sharing IP Address HostGator).... OR... I need to host with a new hoster in order to get different IP Address (and Google didn't recognise it) ???
     
  4. CpaMaster

    CpaMaster Newbie

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    Nah just another domain. As a matter of fact, just to test this out to see if it will even work in your favor, you could go register a .info which is cheaper. No need to worry about the IP Addy. Consider the cashflow as an interruption. ANY interruption within Adwords can have retarded effects like this. Now you can try the domain trick or you can wait till Monday and contact Adwords Support directly. No matter who you talk to, they are probably not as smart as you. Tell them what happened and sometimes little magic happens like:

    "Ok, we fucked up, your shit is running good now".

    Either way, if gets up and running from them directly or from a new domain and you get slapped, then start looking seriously at your relevancy issues.
     
  5. tattoo

    tattoo Regular Member

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    $13 a click that's funny
     
  6. unlimitedpostings

    unlimitedpostings BANNED BANNED

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    How was your campaign performing? What was your CTR? These things can have a major effect like this also. It's not good to start with the minimum bid when first starting a campaign, because your CTR is usually horrible. The way to do it is to start with a higher initial CPC and be in the top 3 or so in the search, and as your CTR does good, your CPC will start coming down while you can maintain your position. Google doesn't like campaigns that the CTR is horrible and they will do things like this in that case. I'm no expert, but I have a little experience with that. It probably has a little to do with everything that has been mentioned.
     
  7. rabid

    rabid Junior Member

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    At the moment, I pause my campaign. CTR is 0.80%, with the impression of about 100,000...

    I always start with a minimum bid... and then google will always increase the minimum bid... say, from 0.08 to 0.13 and so on.. But $13 per click is driving me mad...

    I will try your method in the nearest future and THANKS for your comment...

    I'm really lost and don't understand why google do this thing to me...
     
  8. vinku

    vinku Regular Member

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    u need to have good quality score of landing domain ;)
     
  9. interpro

    interpro Registered Member Premium Member

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    In general, when Google raises the minimum bid for your keywords, they're telling you that their analysis of your landing page indicates that your keywords don't closely relate to the content of your landing page. Or maybe you don't have enough content on your page in their opinion.

    When you first start a campaign, you might get by with low bids, but as Google examines your page, they'll readjust your minimum required bid. They'll also evaluate the performance of your ad, particularly your CTR. If they show your ad many times but you get few clicks, they'll charge you a higher cost per click. On the otherhand, if your ad performs well, with a high CTR, they'll reward you with a lower click cost.

    There are many well written guides to AdWords and you can probably find some of them here on the forum. In particular, you should look for guides written by Perry Marshall and he'll give you everything you need to know in order to get the best results at the lowest cost.
     
  10. rabid

    rabid Junior Member

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    The worst part about this $13.00 is "it is contagious"... I try a new campaign the other day (using affiliate from clickbank), I think it water4gas... And most of the keyword that I choose, cost me $13.00

    Really, it drives me mad...
    I think Google really slaps me hard...

    :eek:
     
  11. interpro

    interpro Registered Member Premium Member

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    I've had similar things happen to me also. I was running an adwords campaign and google told me the minimum bid would be $10. I redesigned my landing page and my clicks were then costing me about 30 cents each.

    I made sure my landing page had a reasonable amount of keyword related content. I also placed links at the bottom of the page to external pages for 'contact', 'terms of service', 'about', and 'privacy policy'. After that, my clicks went down to anywhere from 20 cents to 32 cents each.

    It looks like you have to perform SEO on your landing page to get the click cost down.

    Give this a try and see if it works for you.
     
    Last edited: Jun 28, 2008
  12. Lanx

    Lanx Regular Member

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    campaigns start out decent, as in you get your usual 10-30c per click and your keyword is active. If google happens to view where you are linking to,(landing page, site, domain etc) then they use that new screw you up google formula of quality score on landing page/domain/who knows even google rank. This happens by chance, and disruption from account, i.e. pause, payment issues etc. I've also noticed this happening on very very very highly used keywords for ex.
    unless you have the ability to super target, exact phrase match something like [lower my mortgage rate in richmond virginia] don't bother with the word mortgage, it just gets flagged right away.
     
  13. rabid

    rabid Junior Member

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    Thanks for your info. I admit I have a payment issues. I am about to use "pause" in the future to fix this google thing. Do you think is going to work (I know you mention it already above), just want to ask your depth opinion.

    So, it means once I run the campaign, I MUST continue this campaign forever, in order to save my click.... Am I correct??

    Moreover, can we fix this by creating a new adwords account or new campaign?? (or maybe I have to use dedicated server)??

    :(
     
    Last edited: Jul 2, 2008
  14. Lanx

    Lanx Regular Member

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    adwords is run by a bot or something, cuz anything you do, that "looks" suspicious, they will flag the account, once the account is flagged it's paused, you may not "think" it is paused, but it's paused on their end, i know i've seen it happen, and told just as much.

    no, you can pause and run your campaigns at will that will not disrupt or flag anything, however if there's anything "account based" such as payment issues then yes it will get flagged.

    Have you tried just pausing that campaign and just copying the same campaign over again? call it campaign2.

    googles entire quality score is based on account-campaign-ad-ctr-landingpage-domain-seo and maybe other stuff i left out or that they never disclose, but if it's a wierd 13$ increase usually just pausing that campaign or ad and moving the entire campaign to a new campaign does something positive. If all else fails then yes new google, fresh account or work on the other end of the site, landing page/seo.

    and i highly doubt google uses iptracking with adwords, maybe they do, it could be all entirely integrated and logged, but i guess that would be your last option.
     
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  15. rabid

    rabid Junior Member

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    Thanks for this valuable information.
    I've been doing this in the last few days.
    I just register a new domain, and alakazam.. IT WORKS....
    My PPC back to the level I expected...

    In the future, I'll pause the campaign, if I want to discontinue it (rather than waiting until my prepayment fund exhausted)...

    It looks a pretty simple solutions, but it causing me headache in the last few weeks...
     
    Last edited: Jul 6, 2008
  16. Lanx

    Lanx Regular Member

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    sure np, i've come across every (and i mean every) imaginable problem to ever face an adwords marketeer.