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adwords overbidding

Discussion in 'Adwords' started by macmastermike, Nov 20, 2008.

  1. macmastermike

    macmastermike Junior Member

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    hi guys

    i'm a silent reader of this forum for half a year now and i have some sucess with adwords and affiliate programs.

    my problem is that i've found some really good converting keywords - but there's too much competition on those keywords. when i overbid i get my ads shown and so my leads - but i spend more money than i earn. when i reduce my cpc my ads are not shown - no leads. (and my competitor is happy cause he gets quite a low cpc then and so the ad is profitable)

    is there a strategy/tip/trick to reduce my cpc and get my ads shown? like will my account-qs be high enough someday to have lower cpcs even there are competitors bidding? or do i just have to bid long enough until my competitor leaves? (guess he won't as he just needs to set a high cpc so i'll always be unprofitable and profitable again as soon as i turn off my ads)

    is my only chance making a landing-page on a different domain and try to get the sales from there?

    greetings from germany
     
  2. drunkseo

    drunkseo Junior Member

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    Keep your ads high for a few days, by high I mean 1-3 position, you will need to achieve 13-20% clicktru, this will give you great QS, then slowly lower your cpc cost until you reach the price you want. I used this strategy on many campaigns, it used to work great, it still works
     
  3. drunkseo

    drunkseo Junior Member

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  4. Money2spare

    Money2spare BANNED BANNED

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    What you should do is group your keywords into tighter adgroups. That way the cTR will be higher on each group and you will be rewarded accordingly,
     
  5. blakky

    blakky Newbie

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    In order to reduce your bids you need to reach quality score 7-8 and keep CTR >1.5% for a week.
    Also keep relevance for your keywords - ads - landing page. In my opinion it's always cheaper to make 10 landing pages for different ad groups than keep bidding high...
     
  6. macmastermike

    macmastermike Junior Member

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    hi again,
    thanks for your fast help and tips!

    i already have very tight adgroups and tried to run the campaign for almost 2 weeks on position 1 (i tried to move the ads to position 3-7 after one week with position preferences but somehow i always show up on position 1) - with a ctr of 13-18%.

    my qs in all campaigns is 7-9 (i've never seen a 10/10 - is it actually possible?).

    as soon as i lowered my bids my competitor showed up again...

    i think i'll try direct linking with your tips again with a keyword that's less expensive (as i spent almost too much on adwords the last weeks...)... and for the high-priced keys i'll try a landing page. or maybe i should get a new adwords account?

    ps: thanks for the nick flame pandora box link! great tricks!!