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Adwords not converting while Facebook ads does

Discussion in 'Adwords' started by DTjai, May 30, 2017.

  1. DTjai

    DTjai Regular Member

    Nov 24, 2013
    Likes Received:
    Outreach / SEO / SEA Marketer
    Planet Earth
    Hi there BHW,

    This is something that is very strange in my opinion. There is good potential because Facebook Ads is converting well for this particular niche (skin therapy). But for Adwords there is still 0 conversion. Any idea why?

    Some statistics from Adwords:

    Interactions - Impressions - Interaction rate (ctr) - average cost - conversion - cost per conversion - costs

    84 1.378 6.10% €0,96 0 €0 €80.57

    I was thinking it might be the keyword intent, but not sure about that as people are interested obviously.
    Any tips or suggestions about things I might not be considering?

    Friendly regards,

  2. charmtolucky

    charmtolucky Registered Member

    Jul 29, 2012
    Likes Received:
    This is not strange. It happens.

    Your niche is something that is more social. It involves people. In Facebook, we usually share our experience with something we use it daily or get skin therapy. Mostly when it involves FEMALES as a target user.

    So, when they see something that interest them, they converts better.

    With Adwords, although this is the best when we talk about ROI, but still, business converts better.

    And may be the spent is not really high in Adwords. You may try to keep it running more to see if they converts better later.