1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Adwords Help. WAP Mobile ADS

Discussion in 'Adwords' started by James Bond 009, Nov 11, 2012.

  1. James Bond 009

    James Bond 009 Registered Member

    Joined:
    Sep 27, 2009
    Messages:
    63
    Likes Received:
    8
    Hey guys. I've been spending time testing and tweaking WAP mobile ads on adwords. Not doing so well right now and could use some helpful tips. I've already lost a couple hundred bucks fast. So I needed to pause my campaign and stop what I'm doing. Seems like I'm doing it all wrong. I have a campaign running in mobile ads where I'm promoting a phone number only, no website, just a phone number for a pay per call campaign. I'm targeting all mobile carriers. And I'm running my ad on search and display network.

    My niche is in debt relief/debt settlement. I currently have 175 keywords loaded in my one ad/campaign. All of my keywords are long tailed keywords and still pretty costly. They run anywhere from 0.40 to $2.00 CPC. Most of my quality scores on keywords are 3 to 4/10. Ad Relevance and click through rate are average. I have a few keywords that are rated 9/10.

    So my questions are: Do I have way too many keywords or not enough? What can I do to make a better ROI? How do I improve quality scores on keywords or does that matter? Also I even added a ton of long tailed keywords with low search volume where I can enter my bid at 0.01 CPC.

    Any helpful hints would be greatly appreciated
     
  2. James Bond 009

    James Bond 009 Registered Member

    Joined:
    Sep 27, 2009
    Messages:
    63
    Likes Received:
    8
    Pm's sent. Let me know if you got them.