Adwords Help. WAP Mobile ADS

Discussion in 'Adwords' started by James Bond 009, Nov 11, 2012.

  1. James Bond 009

    James Bond 009 Registered Member

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    Hey guys. I've been spending time testing and tweaking WAP mobile ads on adwords. Not doing so well right now and could use some helpful tips. I've already lost a couple hundred bucks fast. So I needed to pause my campaign and stop what I'm doing. Seems like I'm doing it all wrong. I have a campaign running in mobile ads where I'm promoting a phone number only, no website, just a phone number for a pay per call campaign. I'm targeting all mobile carriers. And I'm running my ad on search and display network.

    My niche is in debt relief/debt settlement. I currently have 175 keywords loaded in my one ad/campaign. All of my keywords are long tailed keywords and still pretty costly. They run anywhere from 0.40 to $2.00 CPC. Most of my quality scores on keywords are 3 to 4/10. Ad Relevance and click through rate are average. I have a few keywords that are rated 9/10.

    So my questions are: Do I have way too many keywords or not enough? What can I do to make a better ROI? How do I improve quality scores on keywords or does that matter? Also I even added a ton of long tailed keywords with low search volume where I can enter my bid at 0.01 CPC.

    Any helpful hints would be greatly appreciated
     
  2. James Bond 009

    James Bond 009 Registered Member

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    Pm's sent. Let me know if you got them.