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Adwords Geo Target Ad, or Geo Target the Keyword Phrase?

Discussion in 'Adwords' started by eshera, Aug 31, 2010.

  1. eshera

    eshera Registered Member

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    How do you set up your campaigns:

    What keywords and geo location combo should I use for a local company?

    Exact match keyword and city then geo target the state for the ad?
    [city real estate]

    or
    Exact match only the keyword and geo target my city AND state for the ad?
    [real estate]

    thanks for any help!
     
  2. eshera

    eshera Registered Member

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    Does anybody know the answer, by chance? I have been told both ways, but I have to think there is a considerable amount of difference in cost. I plan to only target high-end mobile devices, not regular goog search.

    Thanks kindly!:D
     
  3. ozzke

    ozzke Regular Member

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    Exact match only the keyword and geo target my city AND state for the ad?
    [real estate]

    Is going to be a lot more expensive than

    Exact match keyword and city then geo target the state for the ad?
    [city real estate]

    real estate is a very general keyword. A lot of companies will try to bid for that one. Google does keep in account that you are targetting locally so the cost per click you're going to have to pay will be a bit lower than for advertisers that are bidding for that keyword in the entire US.
    Most people are smart enough to mention the city name in which they are looking real estate and the cost per click will be considerably less for this keyword because not that many advertisers will bid for it.

    So go for the [city real estate].
     
  4. eshera

    eshera Registered Member

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    Thanks, ozzke for the help....that makes sense! So in the adwords campaign setting, do I also geo tarket specifically the city AND state as well? does that also help / reduce the price?

    I got my butt handed to me when I tried adwords a couple of years ago, so even though I am only doing mobile, I don't want lose a ton on testing again!

    Thanks so much for your help, you rock!
    -eshera :D

     
  5. ozzke

    ozzke Regular Member

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    Hmm, well the only reason why I would use both is to see the difference in cost per click between those 2.
    So you can make 1 campaign with geotargetted the city and 1 campaign with geotargetted the state and see which performs best. Normally this will be the city one.
    But to be honest if you're already sure you want to continue with doing it for the entire state, I see no point in also selecting the city because the city is in the state. It will make no real difference if this is in the same campaign.

    But from my personnal experience I can already say the the city will perform a lot better than the state. So if you are not getting enough conversions with the city one, then try the entire state :)
    The key to adwords is to be really really specific otherwise you can better start throwing money out of the window, it will have the same effect