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Adwords Clickthrough Rate (CTR)

Discussion in 'Adwords' started by cuppatea78, Sep 9, 2010.

  1. cuppatea78

    cuppatea78 Regular Member

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    Was just wondering if anyone knows how i can find the CTR of potential adwords before i actually purchase them?

    Just an average or estimate would do.

    Sorry if this is a silly question but can't find it anywhere.

    Thanks
     
  2. jeffnaz

    jeffnaz Registered Member

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    I know you want to know before you launch campaigns but Google recently added a new feature in Adwords that as your campaigns run for a short period of time you can see some basic analytics with how you are comparing in your industry.

    It goes beyond CTR and includes Impressions and Clicks. It's helpful but only after you're running.

    Quite frankly, i would be careful about CTR because you have the single greatest ability to affect it through your ad copy. 65% of your Quality Score is affected by CTR so even if you read or find data about CTR before you launch you could be making a mistake by prejudging if you don't like what you see.

    If you're a good ad writer than you'll trump all the lousy ad writers...which are the majority.

    I'm not sure if I answered your question directly, but if my comment razed more questions feel free to fire back and I'll respond. Good luck!
     
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  3. Rhazha

    Rhazha Junior Member

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    I found this article in the adwords.blogspot give some reference to what you are looking for. I hope it helps :)

    Code:
    http://adwords.blogspot.com/2010/04/more-relevant-traffic-estimates-now-in.html
     
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  4. cuppatea78

    cuppatea78 Regular Member

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    I actually needed it for research purposes. I understand the CTR can only give you a snap shot of what is actually happening and that many other factors effect if people click on an advertisement.



    Thanks for the article. I tried various tools on the their sites but it has everything but the CTR figure (typical! lol).
     
  5. cuppatea78

    cuppatea78 Regular Member

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    can a mod please delete. Multiple post
     
    Last edited: Sep 9, 2010
  6. edgematch

    edgematch Elite Member

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    You can keep this thread live by asking help in every two days till you are 97 (hope you live much more longer):)
     
  7. cuppatea78

    cuppatea78 Regular Member

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    Yeah eer, thanks!
     
  8. havokb8

    havokb8 Guest

    No you sure cant, as your ctr depends on a variety of factors. Ad copy, domain in relation to the keyword, your rank on the page.......
     
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  9. carsonrathi

    carsonrathi Senior Member

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    Negative keywords in ad, generally pull better CRT like "Product X Scam?" or "Product X Ripped me" etc, and if with these keywords you can get 1st rank on page then definitely you will get higher CTR thus lower cost. In 1 of my adwords campaign, my MAX CPC is $0.50 however my CTR is 5.45% so Google is charging me around $0.07-$0.10 per click.