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Adwords campaign setup by Google support team vs my agency

Discussion in 'Adwords' started by fifty875, Mar 1, 2016.

  1. fifty875

    fifty875 Junior Member

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    Okay, I have this situation:

    Today I was to a potential new Adwords client and, long story short, he said:

    "Why to pay you to setup and manage my account when I can call to Google to do it for free?" this is what that clients said to me.

    Ya'all where in this situation?

    What shall I say to him? I need opinions...
     
  2. Ganie

    Ganie BANNED BANNED

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    That's for only first 30 days. Not forever.
     
  3. MonsterMag

    MonsterMag Power Member

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    You are back... so what did you say? Or did you just leave without saying anything? lol
     
  4. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    I got 3 months from Google..! then I have to pay.
     
  5. fifty875

    fifty875 Junior Member

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    But how is in terms of quality?

    The client could say "I can pay directly to Google, they know what are they doing because they own the system".
    What other arguments shall I have? I mean, yeah, i'm an "expert" with 123123 years experience, I have case studies and so on but this situation is new for me as I don't know what are they offering in that "free help from Google"
     
  6. fifty875

    fifty875 Junior Member

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    I mean, it's like comparing something made automatic by a corporation versus a dedicated team who closely take care about his Adwords campaign, not to mention the keyword expansion, ads copywriting, targeting, you all think that Google is doing this for free? need help...
     
  7. victorrex

    victorrex Junior Member

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    You need to assure the client about your capabilities, the effective management that you can provide that should be better than google in terms of services, conversions, high ROI. That's what you should do by showing the stats of your previous work history with him or other client.
     
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  8. sanchez1

    sanchez1 Newbie

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    usually "free" and "quality" dont go side by side.
     
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  9. LucidMarketing

    LucidMarketing Regular Member

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    I've seen two or three of these accounts set up by a Google rep and the quality was poor. The last time that happened, the client had the account running for less than a week before she decided that maybe something was not right. She found me and I set it all straight.

    Unfortunately, not all advertisers can tell or would know that things could be better. They have hundreds if not thousands of people to do this and probably taken off the street. So they have no experience for the most part. Even talking to a rep on the phone I can tell. One once insisted that I have a remarketing campaign after I told him and tried to explain that it didn't make sense for this particular client.

    The lure of having an account set up for free is powerful. But education can help. The thing to do is stress the value. Sure, they pay but you have practical experience (assuming you do) and better to pay now than wait months later and having spent much money for little returns. In short, the money they spend now will more than make up for a potentially bad campaign. That's the value added.

    Showing a case study of previous clients could help. I have one that I push and showing the client doing their own campaign with a 4% CTR that I improved to 12%, lower costs and higher conversions. Same for above client with campaigns created by Google.

    It's hard and feels strange to bash Google then turn around and use Adwords. But that's the reality. I don't like saying much that they are there to take your money because as said, there are few of them with enough knowledge and experience and I'm sure have to build campaigns quickly. All this leads to poor quality work. So in the end, the advertiser pays more. Convincing some however that you have their best interest at heart and provide much more value is hard.

    Also, a Google rep will create a campaign. They won't actively manage and try to improve it, at least not in the long run. An advertiser is left with their own devices where again you can show that you can provide added value. If you can show you can make them much more than your fee, you're ahead of the game. No business person should refuse spending say $500 to make $2,000 more.

    Good luck.
     
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  10. sunny_clicks

    sunny_clicks Regular Member

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    Firstly the adwords expert service is not "free" , it is mostly free for the first month only (more for high rollers).

    Secondly These so called experts are simply people who have passed the certification tests and are then trained a little bit at local adwords centers,so are technically competent but most of them are not very good with the business aspect of the campaign.(they are more concerned about site links and image ads and what not rather than focusing on your ROI.

    Thirdly they will waste a huge amount of your time.(they keep calling you all the time)

    Well there are so many more reasons like it is in their best interest to make you spend more so I can go on... :p
     
  11. AlphaKevin

    AlphaKevin Newbie

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    My argumentation on these kind of clients are: "Look, Google is interessted in making a lot of money out of your business. Their intentions are getting the highest price for a click on your ad´s because thats their business-modell." "But I will work for you and not for google. My intention is getting you the best result / the best CPA for the cheapest Cost per Click out of your Google-Ad´s. I am interessted in doing a long time business relationship with you, and - as you can see on my case studies - I am an expert." Mostly that works fine for me. You have to show your client that google is working for google, but you will work for your client. Best regards, AlphaKevin
     
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  12. ehinoze

    ehinoze Power Member

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    Excellent advice I'd say.Me I'll also add that you need to work with someone who's not after your money.Google needs you to spend a lot before you get a working campaign.In the past they once told me i will have to spend say 5k dollars, 1k everyday before we begin to know what works.you gotta beware of a solution like that, spend before you are profitable, instead of be profitable before you spend.
     
  13. ThinkAndGrowRich

    ThinkAndGrowRich Junior Member

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    you need to explain to the prospect that the google rep

    a) is not an expert in adwords while we have been doing adwords management for X years
    b) will not take the time to understand your business and advertising goals while we dont even spend $1 without understanding your target market and advertising goals
    c) will not offer any guarantee while we offer 30 day money back guarantee if we dont improve your adwords campaign
    d) gets paid by Google and his paycheck is not dependent on your success. you are in fact just another name on a long list of adwords account owners that has to be crossed out by a certain deadline. On the other hand our entire business is based on growing our clients' business because if we don't you can end our contract anytime.
     
  14. fifty875

    fifty875 Junior Member

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    Thanks again for your answers. I think we figure all out of this situation and yea, Google is out for more $$$.
     
  15. monochrome

    monochrome Newbie

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    Hi Lucid Marketing, I'm new to BHW and I'm running a ecommerce store and looking for some help with adwords and seo. Came across your posts and would like to know if you could help me out.