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ADwORDS and Loans? $XX,000 QUESTION!

Discussion in 'Adwords' started by mungus, Sep 19, 2012.

  1. mungus

    mungus Regular Member

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    Can anyone out here offer me any help or guidance in advertising UK Payday Loans. I am a member of a number of Loan/ Debt Management affiliate programmes but my problems with Adwords are just driving me up the wall. Please let me know if you can offer any advicce. Much appreciated guys.
     
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  2. sync11

    sync11 Newbie

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    Google has Financial Services Policy that deals with that subject, you can google those keywords to find the Policy since I can't post links.

    In short (Quoting Policy):

    Short-term loans are defined as secured or non-secured loans with a duration of 60 days or less. Google doesn't allow websites for short-term loans that don't include all of the information below:

    • Implications of late payment
    • Implications of non-payment
    • Code of Practice/Policy on responsible lending
    • Disclosure of fees including the APR (annual percentage rate)
    • Disclosure of renewal policy
    • Legitimate contact information/physical address
    • Compliance with other state or local regulations related to short-term loans



    And some UK specifics (Quote continues):
    Google doesn't allow ad text that promotes rate of interest and/or cost of credit, unless the ad's landing page shows the following information presented in a clear and concise manner:
    • Contact details of the company (name and address)
    • A representive example with the words "Representative example" prominently displayed next to the information below:
      • The interest rate (fixed, variable, or both)
      • Any Total Cost of Credit (TCC) charges ? details of any fees or charges included
      • Total amount of credit
      • Representative APR value


    Hope this helps.
     
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    Last edited: Sep 23, 2012
  3. thefallsman

    thefallsman BANNED BANNED

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    Just so you know, you do have to be licensed to host and post data. If you're iframing, it's probably not an issue because you'll be using someone else's license number.
     
  4. toptoptop

    toptoptop BANNED BANNED

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    That is impossible for an affiliate 99%.
     
  5. affiliate king

    affiliate king Newbie

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    probly not like others said

    I thought you wanted to take a bank loan to use for adwords at first lol
     
  6. thewhat

    thewhat Registered Member

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    Google Adwords have many rules such as posting clearly on your website how the loans work and what the rates are, etc.

    I have found that MSN/Yahoo Adcenter is the better place for affiliate marketing in the payday loan industry since they do not require anything like that. They also allow direct linking.
     
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  7. mungus

    mungus Regular Member

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    Thanks for all the advice guys, this seems like a tricky one. I might take the advice of advertising with MSN/Yahoo, seems like a better bet. One of the companies I promote is a well known payday loan company and their landing page would certainly have all the info google require (interest rates etc) I'm just not sure if I could put my affiliate link straight up on the ad and have it link to their landing page if you know what I mean? Cheers.
     
  8. thewhat

    thewhat Registered Member

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    i have attempted to work with google ppc to push affiliate offers and they do not allow direct linking even if the url is encrypted. They also do not allow bridge page websites that offer the user no useful information, only to push a offer or website. They crawl the website and see that you have nothing but affiliate links and they will reject your ads.

    Good luck with MSN/yahoo they will be a good pick.
     
  9. TheViceroy

    TheViceroy BANNED BANNED

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    My experiences with Adwords have been rather annoying. They always seem to be rejecting my ads for no reason. As such, I've been using Bing Ads recently with a lot more success.