Advise on how we can use our marketing skills to help local charities ?

KlaudiaK

Banned - selling outside of the marketplace.
Joined
Jul 26, 2019
Messages
421
Reaction score
318
I was wondering if any of you guys are already doing this and if so, could you please share some advise. Back in December 2019, I was broke, I mean beyond broke, I was barely surviving and had to get food from a local food bank, was really embarrasing tough time but still to this day, I am forever grateful that there was a service locally, that offered support. When things got better financially, i donated £50.

However, since covid-19, services like this are under enormous amounts of stress. I really want to help in a lot more meaningful way. I know they offer volunteering but I would rather do something online to help awareness, support and using my marketing skills to help people who are not so fortunate and help services like this, who are really struggling at the moment. Can anyone offer any advise on this, how you approach it ?
 
Last edited:
D

Deleted member 120847

Guest
Good idea, maybe check linkedin and see if they have anyone doing digital marketing or any web based stuff and offer to help them?
 

Josh Saga

Banned - Inappropriate behavior
Joined
Oct 9, 2020
Messages
576
Reaction score
1,693
I was wondering if any of you guys are already doing this and if so, could you please share some advise. Back in December 2019, I was broke, I mean beyond broke, I was barely surviving and had to get food from a local food bank, was really embarrasing tough time but still to this day, I am forever grateful that there was a service locally, that offered support. When things got better financially, i donated £50.

However, since covid-19, services like this are under enormous amounts of stress. I really want to help in a lot more meaningful way. I know they offer volunteering but I would rather do something online to help awareness, support and using my marketing skills to help people who are not so fortunate and help services like this, who are really struggling at the moment. Can anyone offer any advise on this, how you approach it ?
Rare to find a good cause thread here -

Best I can think of is a Facebook Group dedicated to the Community - where you can inspire and tell people about the charities involved

Then you can also join FB Groups that's centered in your local area - then promote there.

Another one would be to sponsor them a website

Then offline marketing as well, setup flyers and posters and slap them wherever possible around the community.
 

KlaudiaK

Banned - selling outside of the marketplace.
Joined
Jul 26, 2019
Messages
421
Reaction score
318
Rare to find a good cause thread here -

Best I can think of is a Facebook Group dedicated to the Community - where you can inspire and tell people about the charities involved

Then you can also join FB Groups that's centered in your local area - then promote there.

Another one would be to sponsor them a website

Then offline marketing as well, setup flyers and posters and slap them wherever possible around the community.

Some good ideas here. There website I looked at is pretty much spot on, however, I was thinking about creating my own and doing it like that. I have the skills that have helped me and my life. They helped me when i was in a desperate situation before and I would now like to help them now. I believe as a community at blackhatworld, we could and can use our skills to have a positive impact on the communities we live in, especially times like what we are going through now.

Do you know though how i could pitch shops/restaurants and other food places to help get them to join the scheme and can you think of any ideas or benefits to hook them into the scheme.

Thanks again for dropping in the thread and appreciate the ideas.
 

KlaudiaK

Banned - selling outside of the marketplace.
Joined
Jul 26, 2019
Messages
421
Reaction score
318
Good idea, maybe check linkedin and see if they have anyone doing digital marketing or any web based stuff and offer to help them?

Cool. I am looking mainly to use my skills to help get more food, pitch to restaurants/business owners to get them on board the scheme, etc. I really would like to use my skills to also have a positive impact on other peoples lifes. Hey it's nothing to me, I love doing it but will help so many people out locally, in trying times we are currently going through.
 

Josh Saga

Banned - Inappropriate behavior
Joined
Oct 9, 2020
Messages
576
Reaction score
1,693
Do you know though how i could pitch shops/restaurants and other food places to help get them to join the scheme and can you think of any ideas or benefits to hook them into the scheme.

Thanks again for dropping in the thread and appreciate the ideas.
If it's in your local area - you can drop by personally - or gather all business owners you think would support then send an email
 

GringoMonkey

Jr. VIP
Jr. VIP
Joined
Dec 26, 2013
Messages
4,912
Reaction score
3,981
@KlaudiaK unfortunately in my experience you cannot do what you want.

Charities typically fall into 2 categories, those that have someone inhouse who they pay to do what you propose and those that don't.

The second will basically expect you to do everything for them forever for free, which means they will guilt you into giving up all your time and you will end up needing charity yourself, because you will have no time to do any work that pays!

The first will never agree, as you are basically pitching to someone that they are shit at their job and the real primary function of bigger charities is to give people jobs who would not otherwise be good enough to get the same job in the real world.

I have many tales of larger charities that are just like that and frankly their behaviour appals me!

Here is just one. I used to work for a national newspaper. We owned the building a charity was in and that charity used to sell a weekly newsletter as a way to raise funds. We also offered them full use of our tech, kit, expertise and printing presses at cost. They refused our offer, because it meant they would have had no need for most of their paid staff, who were actually sub standard and taking the majority of the charities income to cover their salary.

So, I spoke to the head of a very large charity about that paradox. He replied if your good at what you do, make more and just give them the money!
 

KlaudiaK

Banned - selling outside of the marketplace.
Joined
Jul 26, 2019
Messages
421
Reaction score
318
If it's in your local area - you can drop by personally - or gather all business owners you think would support then send an email

Yeah, I think I will, good idea. Thanks again Josh!!!

@KlaudiaK unfortunately in my experience you cannot do what you want.

Charities typically fall into 2 categories, those that have someone inhouse who they pay to do what you propose and those that don't.

The second will basically expect you to do everything for them forever for free, which means they will guilt you into giving up all your time and you will end up needing charity yourself, because you will have no time to do any work that pays!

The first will never agree, as you are basically pitching to someone that they are shit at their job and the real primary function of bigger charities is to give people jobs who would not otherwise be good enough to get the same job in the real world.

I have many tales of larger charities that are just like that and frankly their behaviour appals me!

Here is just one. I used to work for a national newspaper. We owned the building a charity was in and that charity used to sell a weekly newsletter as a way to raise funds. We also offered them full use of our tech, kit, expertise and printing presses at cost. They refused our offer, because it meant they would have had no need for most of their paid staff, who were actually sub standard and taking the majority of the charities income to cover their salary.

So, I spoke to the head of a very large charity about that paradox. He replied if your good at what you do, make more and just give them the money!

Wow that sounds shitty! I would be appaled to. The charities locally though are mainly old women, church groups. Who aren't tech savvy. There is one main website, that operates on a national bases.

I am not looking to pitch anything for cash or anything, just really use my skills to setup a site, then outreach to business owners to get them to partner with us. I want to help my local community, as we are in the country and nobody is really bothering in this arena so to speak. Even if I could help just 1 person, it would be worth it for me. I know what it's like to be struggling and not knowing when your next meal or money is going to come from.
 

GringoMonkey

Jr. VIP
Jr. VIP
Joined
Dec 26, 2013
Messages
4,912
Reaction score
3,981
Yeah, I think I will, good idea. Thanks again Josh!!!



Wow that sounds shitty! I would be appaled to. The charities locally though are mainly old women, church groups. Who aren't tech savvy. There is one main website, that operates on a national bases.

I am not looking to pitch anything for cash or anything, just really use my skills to setup a site, then outreach to business owners to get them to partner with us. I want to help my local community, as we are in the country and nobody is really bothering in this arena so to speak. Even if I could help just 1 person, it would be worth it for me. I know what it's like to be struggling and not knowing when your next meal or money is going to come from.

Yes, I avoid all large charities in any capacity, particularly as the CEO I spoke to was living in the penthouse suite next to me, so I had a basic idea of the minimum he had to earn to do that, which meant it was coming out of the charity. So, maybe 20% in every $1 you donate goes to the cause, the remaining 80% on admin!

But beware of option 2 - smaller and local ones are the charities you are better just giving money to, which is what I do, but don't give them your time else they will guilt you into doing it forever.
 

Groshura

Newbie
Joined
Apr 16, 2020
Messages
18
Reaction score
5
Do as you see fit.
Especially since you have the necessary resources to do so.
So write, speak, and draw attention to what is truly important.
 

lazouille

Jr. VIP
Jr. VIP
Joined
Mar 4, 2011
Messages
191
Reaction score
71
If you’re making money from your online activities, I would say just spare a % of that money and give it to the charity.
 
Top