Greetings BHW, I call upon your brilliant minds to lend me your advice on this project of mine. I am drawing a blank on one problem that has become apparent, as far as how people are interpreting my contest. I am running a contest on my blog. I have a real prize and will be picking a real winner. Nothing in this contest is fake. Why am I doing this? I am doing this so that I can get people to enter the contest. In order to enter the contest, you must submit an essay. The essay means nothing to me but I have to require that the aspiring winners do something of "merit" in order to win. There is of course no "buy in" or anything illegal of the sort. Just a simple blog contest. This is not a game or a sweepstakes and if you search the internet you will find that blog contests are a very common way for small business to drive traffic. So what are the facts Pharoah? Give us the facts... (I hear you) Fact 1. I am holding a contest on my blog. Fact 2. The prize is worth $348 Fact 3. The contest is only a means for list building Fact 3. 50% of the visitors love the contest Fact 4. The other 50% are rather iffy on the contest because I have not given them a REASON FOR HOLDING A CONTEST. Wow. Now imagine my frustration when people are saying things like... "How do we know there will be a winner, you could say Congratulations Suzy Q, you won and we would never know". I could say that if I was always wearing a black hat I guess. WTF? Well in that case how does anyone really know who won anything? It clearly states in my rules that the winner submits to public announcement on the blog for all to see. So the question is... How do I justify this contest? People clearly want to know who is hosting the contest. They want to know what entity is giving away the prize and why? This is so stupid. Did you ever want to know who was giving away that car in the mall and why? You know, the ones where you fill out your info on a little 3x5 card? I sure never asked. What do I say? Should I say, "I am so and so, (we are/ I work) for a research company that needs said information" ? Your thoughts please... P.S. The Blog, prize, and niche are secret. You understand.