Advise for 301 redirect of an expired domain

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Pankajverma

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Hey,

I hope everyone is doing well specially with the latest update :)

I want an advice. I have a food blog where i write about different eateries. Recently, i bought an expired domain of a restaurant which is permanently closed.

This expired domain has many good/quality backlinks mostly from food blogs. I have an article on my site of the same restaurant name i have purchased expired domain of.

Is it advisable to redirect that domain to this article permanently? Specially while this March 2024 core update where they are behind Expired domain abuse too.

I have checked the expired domain in archive as well. No spam, no illegal content, nothing spammy.
 
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BuildMoreLinks said:
don't do anything with expired domains right now as the core update is still rolling out.
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Actually i have already made redirect 2.5 weeks ago before the core update started.

Even, the quality backlinks from high DA sites also redirected to the article and showing in Ahrefs.
 
BuildMoreLinks said:
don't do anything with expired domains right now as the core update is still rolling out.
Click to expand...
I agree. Give it some time to settle and see what people have to say about the rollout.

Edit: I just saw you already rolled it out - nevermind.
 
thedorf said:
I agree. Give it some time to settle and see what people have to say about the rollout.

Edit: I just saw you already rolled it out - nevermind.
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Well, the traffic is down on all 4 of my sites as i am assuming it’s happening with everyone.

But didn’t receive any manual penalty so far.
 
Let's allow some time for the proposed integration to settle and gather feedback from the team regarding the rollout. It's essential to assess any concerns or suggestions that arise during this period before proceeding further. Once we've gathered sufficient input, we can make informed decisions about the implementation process.
 
In the current climate, where Google's March 2024 update is cracking down on expired domain misuse, your strategy needs to be bulletproof. Redirecting an expired domain with relevant, high-quality backlinks to a specific article on your blog can indeed funnel valuable SEO juice your way, provided it's done correctly.

Given the domain's clean history and relevance to your niche, this move could significantly bolster your article's authority and rankings. The key here is relevance. Since the domain's backlinks come from similar food blogs, this strengthens your case.
 
Pankajverma said:
Is it advisable to redirect that domain to this article permanently? Specially while this March 2024 core update where they are behind Expired domain abuse too.
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I dont think its going to hurt redirecting a single expired domain, the recommendation was for 'scaled redirection abuse', with automation and stuff where people bought and redirected hundreds of expired domains automatically.
 
Ashk881 said:
I dont think its going to hurt redirecting a single expired domain, the recommendation was for 'scaled redirection abuse', with automation and stuff where people bought and redirected hundreds of expired domains automatically.
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Alright, thanks for your recommendation.
 
maxmayer said:
In the current climate, where Google's March 2024 update is cracking down on expired domain misuse, your strategy needs to be bulletproof. Redirecting an expired domain with relevant, high-quality backlinks to a specific article on your blog can indeed funnel valuable SEO juice your way, provided it's done correctly.

Given the domain's clean history and relevance to your niche, this move could significantly bolster your article's authority and rankings. The key here is relevance. Since the domain's backlinks come from similar food blogs, this strengthens your case.
Click to expand...
Yeah, it has backlinks from Thrillist, Eater, Phillymag, etc in a food article.
 
There's nothing wrong with what you do.
The update was aimed at abuse of expired domains. Making an example experienced health domain casino site
 
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