Hey all, I'm hoping to get an idea on what people suggest I should do with a website that I currently own. I've got a website that has been hit by a Google Penalty (no giant surprise) and has dropped significantly in the rankings. At the height of it's powers (when it ranked #1 for multiple keywords) the site pulled in about 300-350 unique visitors a day. It now averages around 18-20 unique visitors a day. The thing is that the content on there - the articles and pre-sell copy I've written - still converts really well and even with its horrendously low amount of traffic, the site is still making me around $150-$250 a week in affiliate sales. As far as I can see I realistically have two options and I'd like to know your thoughts on which you think is most likely to succeed in today's SEO climate. 1) Try to drag this site out of it's penalty-hell through some genuine and hard-earned SEO link earning and restore it to its former glory. 2) Take the high converting content from this site, delete the original site and plant the content on a freshly purchased domain and start again, this time taking a little more care with my link building efforts. I'm leaning more towards #2 because the site as it stands is hosted on a web 2.0 platform which is a) is hideous to look at, considering it is using a very rigid template that won't be easy for me to replace and b) if I ever choose to flip the site it'd be damn-near impossibly to broker a legitimate sale. I'm just musing out loud I suppose but I can't deny the earning potential of this content and niche that I've found. I just can't sit on my hands for much longer when I know that it's earning potential is so much higher. Any legitimate input is welcomed if you can be bothered weighing in. Cheers guys.