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[Advice Welcome] Website Hit by Penalty by Still Converting Well

Discussion in 'Black Hat SEO' started by SEOExplored, Jul 9, 2013.

  1. SEOExplored

    SEOExplored Registered Member

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    Hey all,

    I'm hoping to get an idea on what people suggest I should do with a website that I currently own.

    I've got a website that has been hit by a Google Penalty (no giant surprise) and has dropped significantly in the rankings. At the height of it's powers (when it ranked #1 for multiple keywords) the site pulled in about 300-350 unique visitors a day. It now averages around 18-20 unique visitors a day.

    The thing is that the content on there - the articles and pre-sell copy I've written - still converts really well and even with its horrendously low amount of traffic, the site is still making me around $150-$250 a week in affiliate sales.

    As far as I can see I realistically have two options and I'd like to know your thoughts on which you think is most likely to succeed in today's SEO climate.

    1) Try to drag this site out of it's penalty-hell through some genuine and hard-earned SEO link earning and restore it to its former glory.

    2) Take the high converting content from this site, delete the original site and plant the content on a freshly purchased domain and start again, this time taking a little more care with my link building efforts.


    I'm leaning more towards #2 because the site as it stands is hosted on a web 2.0 platform which is a) is hideous to look at, considering it is using a very rigid template that won't be easy for me to replace and b) if I ever choose to flip the site it'd be damn-near impossibly to broker a legitimate sale.

    I'm just musing out loud I suppose but I can't deny the earning potential of this content and niche that I've found. I just can't sit on my hands for much longer when I know that it's earning potential is so much higher.

    Any legitimate input is welcomed if you can be bothered weighing in.

    Cheers guys.
     
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  2. gullsinn

    gullsinn Jr. VIP Jr. VIP Premium Member

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    Change the content, Add fresh and high quality content then try to remove all of your bad backlinks this is the perfect solution and promote your website on social media. This is the best solution to recover a bit affected website from Google.
     
  3. domainmadness

    domainmadness Senior Member

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    What you should do ---> Keep adding fresh content, even if not targeting any keywords ---> At the same time remove weak/spam links from your backlink profile ---> Add couple of powerful authority links to your link profile ---> Smile when you see your rankings coming back!
     
  4. SmartWritingSolution

    SmartWritingSolution Newbie

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    Add fresh content regularly. It's going to take time but you will get out of the penalty box eventually.
    Why did you get penalized in the first place?
     
  5. SEOExplored

    SEOExplored Registered Member

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    I was initially treating this site as a bit of an experiment so I was hitting it with certain links and with techniques that I otherwise wouldn't really consider using.

    My link profile isn't horrible though, in fact it's fairly solid so I'm not convinced Penguin is responsible. The sharp rankings drop took place in about late Jan-early Feb this year so it certainly coincides with a search engine smackdown.

    I have given thought to just pouring more quality content onto this already established site but I'm not exactly swimming in free time. The big thing holding me back is whether or not the time I spend dreaming up new content would be better spent establishing a new domain.
     
    Last edited: Jul 9, 2013