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Advice - Online Marketing Agency: Niche / Avatar Creation

Discussion in 'Making Money' started by blade1979, Jan 14, 2018 at 1:32 PM.

  1. blade1979

    blade1979 Newbie

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    I've been lurking here for - embarassingly - years and now the time has finally come for me to start!

    Having earned a few stripes doing affiliate marketing, I want to get into building up my own online marketing agency and have started working on it. There are two specific aspects, I would be hugely grateful for to get advice:

    - I am on the fence if I should start locally (Berlin, Germany) or set it up having a global niche in mind right away. On the one hand, I feel this would give me the opportunity to sell easier, given I'd be able to do door-to-door sales, participating in networking events etc. On the other hand, I am afraid, that I would be limiting myself to a niche too small without a real necessity. I'd be hugely grateful for some thoughts around that. Scale it up starting locally vs. going global right away. Berlin has a substantial start-up infrastructure so I was thinking about positioning it in the niche of 'Online Marketing tailored to Startups / Young-Starting Entrepreneurs.

    - I am following Neil Patel's Marketing Program, Russel Brunson's books etc. and correspondingly am now creating my avatars (one key fan, perfect customers). I have hit a little bit of a roadblock, because I do not really know as a fact, who they are. Would it from that perspective make sense, to create the perfect customers, based on my preferences who I would love to work for, my own ideas or would that be a bad idea and if so how could I build up this understanding? I have a strong desire to get going, set it up and drive traffic, so ideally I would want to avoid having to network for months until I can get going. Again, any thoughts would be hihgly appreciated.

    Hope even though I was lurking so long, some of you could provide guidance on the above and if you have thoughts in general, even more so!

    Thank you!
     
  2. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  3. blade1979

    blade1979 Newbie

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    Thank you so much! Any input is so helpful when starting out, to reduce the feeling of being lost and clueless.