I've been lurking here for - embarassingly - years and now the time has finally come for me to start! Having earned a few stripes doing affiliate marketing, I want to get into building up my own online marketing agency and have started working on it. There are two specific aspects, I would be hugely grateful for to get advice: - I am on the fence if I should start locally (Berlin, Germany) or set it up having a global niche in mind right away. On the one hand, I feel this would give me the opportunity to sell easier, given I'd be able to do door-to-door sales, participating in networking events etc. On the other hand, I am afraid, that I would be limiting myself to a niche too small without a real necessity. I'd be hugely grateful for some thoughts around that. Scale it up starting locally vs. going global right away. Berlin has a substantial start-up infrastructure so I was thinking about positioning it in the niche of 'Online Marketing tailored to Startups / Young-Starting Entrepreneurs. - I am following Neil Patel's Marketing Program, Russel Brunson's books etc. and correspondingly am now creating my avatars (one key fan, perfect customers). I have hit a little bit of a roadblock, because I do not really know as a fact, who they are. Would it from that perspective make sense, to create the perfect customers, based on my preferences who I would love to work for, my own ideas or would that be a bad idea and if so how could I build up this understanding? I have a strong desire to get going, set it up and drive traffic, so ideally I would want to avoid having to network for months until I can get going. Again, any thoughts would be hihgly appreciated. Hope even though I was lurking so long, some of you could provide guidance on the above and if you have thoughts in general, even more so! Thank you!