I have an EMD that I want to rank and turn into a brand. Can anyone offer any advice/tricks/tips on how to do this? So far these are the things I've thought of. 1. Most used anchor text matching EMD/Brand 2. set up facebook/linkin/twitter/Gplus accounts with brand name and pointing to website 3. Brand name in WHOIS info as company name Not sure what else to try next apart from all the usual/normal content marketing and link building? Thanks!