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Advice on how to beat competitors

Discussion in 'White Hat SEO' started by Corydoras007, Dec 10, 2012.

  1. Corydoras007

    Corydoras007 Regular Member

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    I have a website that has been on for three years. Most customer come via referrals and not many via SEO.

    After discovering this site I have found a wealth of information for building seo e.g. Back links, tags, etc.

    What I didn't really do was check out my competition before and in doing so it seems they have a solid hold of keywords in my niche. Some has had their domain for over ten years, with pr of 3 and above. I look at ther sites and they suck with nothing really dynamic, mostly static. What is worse is that in regards to Seo, their sites will rank on the first page regardless of the quality of their product. I am thinking that these businesses are ranking because of their age on the Internet and back links are coming from what seems like satellite sites that they control.

    My question is, how do you dominate these kinds of sites on terms of SEO? My products are great and my business is growing but I can have exponential if I can rank. I have quality products and services that are mostly better than my competitors but still have a hard time ranking for certain keywords that can bring in the money. Is it because my site is young compared to my competitors?
     
  2. Endire

    Endire Elite Member Premium Member

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    Great question cory,

    Sometimes it can be difficult to determine why one website gets ranked higher than another in search. For the most part, the final "product" that is the website matters less than what kind of optimization has been done to it. An aged domain definitely helps however there are many other elements that contribute to a site getting ranked well.

    For starters, try using a free tool to determine the backlink profiles of your competitor(s). Also see where they are appearing in search for your given key terms. You can use Rank Tracker or SEMRush to do this.

    You can also take a look at any social signals your competitors may be benefiting from. Are they present in social media? Do people share their content or otherwise interact with it well?

    Take a look at the source code of their websites. Have they done a good job at optimizing meta descriptions and title tags? Have they built each page of their site around a specific keyword? These are things that will help them rank well.

    Also take a look at their content. To they have a mechanism to add fresh content on a regular basis such as a blog? Are people commenting on their content?

    In the world of SEO, design aesthetic does not count for a whole lot and neither does their level of customer service or their product range. All search engines care about is if a site is crawlable, if it has a diverse backlink profile with authoritative sites putting in votes and if the content useful, well written and constructed in a way that lends itself well to search.

    Here is the SEM Rush website. Just plug in your competitors website,

    http://www.semrush.com/

    Here is rank tracker. You can download and use it for free but you just won't be able to save or print reports with the free version. There are also some other limitations however you will be able to get a pretty good idea of what others are doing and how well they are doing it.

    http://www.link-assistant.com/rank-tracker/

    This post may also give you some ideas on how to outrank your competition,

    http://www.entrepreneur.com/article/224785

    The main thing to remember is to try and learn about and use all available tactics, don't overdo it, and be consistent and you should come out ahead eventually. Of course it can be very competitive and if someone at a competitor's business has the same attitude to win, you may have your work cut out for you.

    Best,

    Shawn
     
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  3. Corydoras007

    Corydoras007 Regular Member

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    Thank you for the informative post!

    I really appreciate the helpful links but I do have a question regarding optimizing descriptions and meta tags... Do you mean if strong keywords are in the tags or to check if they even exist at well in the source code?

    I have been checking the tags and have changed my descriptions, titles, and etc. several times as experiments but no real positive effect has taken place during those times over the past year. I have also been blogging for my site using keywords, making videos, and etc. I have fb, twitter, and other social media while my competition is doing only facebook with no blogging at all. I ran a backlink analyses and found out that most backlinks are just crap links. Of all the links there was a Harvard.edu link but after investigating more it was on some kind of page full of other links irrelevant to the niche of business we are in. It also had nothing to do with harvard uni as well. Wtf? How is that possible?

    Also, I will feel like a noob for asking this but from my understanding of creating backlinks I have to create good content so that visitors that like it post/content and link my site on their blogs, wiki, fb, etc correct? Backlinks help but with my niche I just don't see how I can just go to digg, reddit and post my link on there to self advertise. It seems like I have to fake it e.g. "check out my friends new site, or product, and etc."

    I have read where some BMW members go on forums and self advertise or purchase backlinks. I'm not so sure if I want to go that route but would like to try building as many backlinks for my site. The only problem is Im not so sure how to or where to begin properly.

    Thanks for your time and apologies for the long post.
     
  4. Zapdos

    Zapdos Power Member

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    If you have SEO done, the person (or you) will build links to your site automatically using programs. So you wouldnt be going to reddit or dig yourself (neither would bots, both sites can't be automated.) Rather, the current consensus is to build links to your site in tiers. Tier 1 consists of high PR/high authority sites pointing to your money site. It also has high quality articles and targets keywords you want to rank for. Then on tier 2 you get spammier links pointing to tier 1 (ex: unreadable unique articles but still kw rich.) Finally tier 3 where you get spam links pointing to tier 2 (ex: blog comments.)

    With the proper setup you can do 300+ tier 1 links everyday and countless tier 2/3 links. To get to that point does require money and time however. Scrapebox (for finding sites to post to), a poster like UD, SEnuke, GSA, proxies (public and private), articles, email accounts, dedicated server... If you don't have the time to do all that and learn the programs you can just buy a SEO service in the services section.

    If you got money to spend, then you can also try Adsense, media buys (banners), and newsletter blasts. First one can chew through your budget no matter the size of it. The second can be costly but with proper targetting and advertising it can be very worth it. Last one the same as the second, you can either lose alot or gain alot.



    Though if you would like, you can PM me your address, your competitors and the KWs you want to rank for and I can give you an analysis of both sites + the keyword. Probably even tips on how to optimize your site. If you don't that's fine as well.
     
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  5. tojamie

    tojamie BANNED BANNED

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    Thanks for info. Cheers