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Advice on flipping a particular type of site?

Discussion in 'Site Flipping' started by ShabbySquire, Jul 17, 2013.

  1. ShabbySquire

    ShabbySquire Power Member

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    Just looking for some advice on site flipping. Although there's a ton of threads in a similar vein, I feel that my situation is slightly different.

    Looking to start selling sites with no traffic history, but have a decent backlink profile. The Moz stats tend to be quite decent (for example, one site has backlinks from .edu sites).

    All the WP themes are unique, as I spend time crafting them until the site looks professional.

    As I'm getting proficient finding expired domains, and building them up from scratch, I'd rather do this than try to rank 'em!

    So is there a market for this sort of thing? I'm kinda weary as potentail buyers tend to gauge a site's worth by traffic, etc.
     
  2. kvmcable

    kvmcable Supreme Member

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    Well this week it seems everyone is using the car analogy so here is my comment.

    You're purchasing old rust buckets. In a restored and running condition they're worth a chunk of money. They have great potential. You're doing the rebuild, dolling it up, new paint job, new interior and it looks nice. The issue is it doesn't run so the project isn't complete. Who wants to purchase any car that doesn't run? No matter how nice it looks, how much potential it has, it's not worth much of anything if it doesn't run.

    Buyer's would rather purchase a beater that is ugly as shit but runs before investing in something they have to fix themselves before it can even take them across the street.

    My advice is if you can't rank websites and get traffic then don't waste time purchasing domains and building them.
     
  3. ShabbySquire

    ShabbySquire Power Member

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    If that's your purpose (to gain traffic), then that's correct. But this isn't my aim.

    But I'm looking to flip med-high PR sites, and maybe sell to buyers who realize the true potential (i.e. networks).
     
  4. maverickk3

    maverickk3 Junior Member

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    The marketplaces have the real answer for you :)
    I have sold more than 500 websites and i have talked with many buyers.
    Every buyer needs something else.
    Some of them needs a cool domain , other need huge traffic , other a nice looking design.
    Selling websites with pr ,rich in backlinks its a very good method ,in my opinion.
     
  5. kvmcable

    kvmcable Supreme Member

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    Look up seller Domainbuss on Flippa and see what high PR no traffic sites fetch. I think his average sale is less than $50. Blog networks don't care about custom templates that I've seen. Good luck to you.
     
  6. ShabbySquire

    ShabbySquire Power Member

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    Yeah my thoughts too. I might hold on to my sites and have my personal network, we'll see.
     
  7. joe0074

    joe0074 Regular Member

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    Site flipping is dead.
    It would be great if you can flip website with no traffic, no revenue for $100 :(
     
  8. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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  9. bryanon

    bryanon Executive VIP Premium Member

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    You'd quickly run into two issues here:

    1) It's not worth the effort. The most you can expect to get for this type of sites is $100 (in most cases less). This means that after the domain registration fees and the listing fees your net profit will be closer to $50. Is $50 really worth all that hassle?

    2) You have some serious competition. Just look at Flippa and see how many "turn key" sites like this are listed every day. Sure, you may claim that your sites are better because they have a unique design and whatnot - but the reality is that for someone to buy sites like this, they have to be relatively inexperienced, and people like this are very easy to deceive, in that your competitors can easily make themselves and their sites look as good if not better than yours, even though what they're selling takes much less effort to build.
     
  10. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Trying to earn from front end sales is extremely difficult in the turnkey market. Margins are tiny and competition is huge. The only way to build a sustainable income is through upsells and recurring charges to those you sell to.

    Upselling is really easy, especially on Flippa. Most buyers at the low end don't know what they are doing and want an "easy" solution. They are often happy to invest a few hundred dollars on extras once you have sold them (at much better margins than on the front end). Here's an extract from a course I wrote regarding upsells (some of the links may be out of date, but the concept remains):

    "Here are a few popular upsells and some suggestions on where to outsource.

    SEO

    This is probably the most obvious upsell, and in the current market, very cheap to outsource. Depending on the size of the site, the packages you offer would vary. For example, on a small site, you might want to offer a few free packages and then a "premium" package. A popular site for this is Fiverr.com. I would recommend heading over to the SEO section and sorting the gigs by popularity: http://fiverr.com/gigs/search?order=rating&query=seo

    Once you've done that, pick a few services and add a mark-up for your time. I generally like to mark up by 5x (I pay $20, charge $100) on the lower end to make it worth my time. With under 2 minutes of work, I've identified 4 gigs that could be good for this (please note - I have not tried any of these gigs):

    http://fiverr.com/crorkservice/add-your-site-to-700-social-bookmarks

    http://fiverr.com/dino_stark/build-eminent-backlink-pyramid-with-5000-high-pr-profiles

    http://fiverr.com/seosupremacy/manually-build-150-high-pr-backlinks

    http://fiverr.com/crorkservice/spin...ies-get-500-google-backlinks-full-report-ping

    For smaller sites, offer one of these free as a BIN (buy it now) bonus on Flippa and then upsell 4 other services as an extra package.

    Whilst most savvy marketers have heard of Fiverr, not all buyers will, and most will be happy to take you up on your offer.

    For larger sites, you can obviously just scale up the number of services you offer them in a bundle. You could even go with an all-inclusive service found on most good webmaster forums (I like the BlackHatWorld BST section).

    If you're looking to go one step further and want to make regular SEO sales, you could even consider building a site to offer your services, and just listing bundles that you have found on Fiverr at a mark-up. If you're really sneaky, you could even mention that you run a SEO firm in your Flippa listing and maybe get a few sales from there!

    Social Media

    This is another good area to upsell, especially in the current market, but I would recommend doing this BEFORE you sell instead. You could go down the upsell route, but you'll add a lot more [perceived] value to a sale if your site already has a "social" following.

    There are plenty of services that do this on Fiverr, and whilst the following you get won't necessarily all be real people, it definitely looks good on a sales page and can provide good social proof to site visitors looking to make a purchase/click an ad/become a subscriber.

    For $20 over at Fiverr, you can easily get yourself a Facebook fan page with fans, a Twitter account with followers, and then a couple of other accounts with a following depending on your niche (YouTube, Pinterest, Instagram are all popular choices). In most cases, just having these accounts and a following will add a lot of value (especially with smaller sites). At the higher end, buyers are generally savvier and are likely to put less value on these, but it's definitely still worth doing.

    Whether you decide to do this before sale, as a BIN bonus or as a paid upsell, Fiverr is still a good place to outsource to. There are a number of websites out there that offer the same services, but most of these will source from the same suppliers and charge inflated prices.

    Consulting

    Less relevant with lower end sites, consulting can be a great upsell to $XXXX and above deals. Generally speaking, unless your buyer has a lot of experience in the particular niche your site is in, they will value your opinions and could be willing to pay for it. This isn't something everyone can offer - you will need to be confident on the phone and a good communicator, but it can be a nice extra and in some cases you might pick up a client for life.

    Again, you can offer part of this as a BIN bonus or as an upsell. I like to offer an hour of consulting free with every sale and then upsell them at an hourly rate ($97, $197, $297 or whatever your time is worth to you). Remember: you are the expert. Don't undercharge yourself, but don't overcharge as you can lose a lot of credibility."
     
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