Hey guys, basically I started creating an authority site in a super competitive niche with over 165,000,000 results. Needless to say when I create articles I actually attempt to rank for medium or higher side of easy to rank keywords. The only link building I have done is on my homepage, that being said when I post articles directed towards lower level keywords they tend to index themselves and after a few days rank within the top 30 google results for my sought after keywords. I assume this is because of the backlinks I have pointing to my homepage which then provide link juice to these articles ? If I wanted to rank higher for the keywords on my articles should I build backlinks directly to specific articles or to my homepage? If I link them to my homepage will this have more of an effect on articles I post being more long term rather than building links directly to each and every article as that could be a tedious process. This is my first time attempting to rank a website so any help is appreciated!