I do not want to disclose the actual domain names involved, so I will use a different city name. I own columbusshuttle.com, ranking #2 for "columbus shuttle" I contacted the owner of columbushuttle.com, offering him the oportunity of advertising in my site. He wrote this: Please nÐ¾te that yÐ¾u are trading Ð¾ff Ð¾f Ð¾ur name and reputatiÐ¾n. I suggest yÐ¾u clÐ¾se dÐ¾wn this site immediately Ð¾r i will be instructing my lawyer tÐ¾ start legal prÐ¾ceedings against yÐ¾u. By the way, I'm not using the term 'columbushuttle' anywhere in my site, in his site the logo states 'columbushuttle'